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Books About Marketing
- As Recommended By Kay Ross
Here's a list of some books about marketing that I've read and enjoyed. My all-time-favourite is "Selling the Invisible - A Field Guide to Modern Marketing" by Harry Beckwith.
Jay Abraham "Getting Everything You Can
Out of All You've Got: 21 Ways You Can Out-think, Out-perform, and
Out-earn the Competition""
Jim Aitchison "Cutting Edge Advertising"
and "How Asia Advertises" (a collection of case studies)
Michael J Baker "The Marketing Book"
Alison Baverstock "Commonsense Marketing
Harry Beckwith "Selling the Invisible -
A Field Guide to Modern Marketing", "The Invisible Touch - The Four
Keys to Modern Marketing" and "What Clients Love - A Field Guide
to Growing Your Business"
Scott Bedbury "A New Brand World"
Berkman, Lindquist and Sirgy "Consumer
Berkowitz, Kerin, Hartley and Rudelius
Leonard L Berry "Discovering the Soul of
Patrick Bishop and Jennifer A Bishop "Money-Tree
Marketing - Innovative Secrets that will Double Your Small-Business
Profits in 90 Days or Less"
Jim Blythe "The Essence of Consumer Behaviour"
Nicholas E Bode "Marketing Without Money!
175 Free, Cheap and Offbeat Ways for Small Businesses to Increase
Richard W Brookes "The New Marketing"
Jeff Davidson "Marketing on a Shoestring"
Hugh Davison "Offensive Marketing" and
"Even More Offensive Marketing"
Don Debelak "Marketing Magic"
Peter Doyle "Value-Based Marketing"
Jean-Marie Dru "Disruption" and "Beyond
Richard Earle "The Art of Cause Marketing
- How to Use Advertising to Change Personal Behavior and Change
Robert East "Consumer Behaviour - Advances
and Applications in Marketing"
Michael J Etzel, Bruce J Walker and William
J Stanton "Marketing"
John Frazier-Robinson "Customer-Driven
J Jonathan Gabay "Teach Yourself Imaginative
Jeffrey Gitomer and Ron Zemke "Knock Your
Socks Off Selling"
Malcolm Gladwell "The Tipping Point" (about
how ideas and social trends spread, and how to make your ideas/advertising
more 'sticky') and "Blink"
Seth Godin "All Marketers Are Liars", "Free
Prize Inside! The Next Big Marketing Idea", "The Big Moo. Stop Trying
To Be Perfect and Start Being Remarkable", "Purple Cow" and lots of other books
Joshua Grossnickle and Oliver Raskin "The
Handbook of Online Marketing Research"
Kevin Hogan and William Horton "Selling
Yourself to Others - The New Psychology of Sales"
Shel Horowitz "Marketing Without Megabucks
- How to Sell Anything on a Shoestring" and "Principled Profit -
Marketing that puts people first"
Angela Hutton "The Definitive Guide to Marketing Planning"
Daniel S Janal "Dan Janal's Guide to Marketing
on the Internet"
Guy Kawasaki "Selling the Dream"
Dan S Kennedy "The Ultimate Marketing Plan"
Ruth Klein "Manage Your Time / Market Your Business"
P Kotler and G Armstrong "Marketing: An
Introduction" (and any other marketing textbooks by Kotler)
Geoff Lancaster and Paul Reynolds "Introduction
Jay Conrad Levinson "Guerilla Marketing
Jay Conrad Levinson and Michael W. McLaughlin
"Guerilla Marketing for Consultants"
Jay Conrad Levinson and Charles Rubin "Guerilla
Marketing on the Internet"
Theodore Levitt "The Marketing Imagination"
Steve Luengo-Jones "All To One - The Winning
Model for Marketing in the Post Internet Economy"
John Machado "Creating Desire"
Richard C Maddock and Richard L Fulton
"Marketing to the Mind - Right Brain Strategies for Advertising
Ray McKenzie "The Relationship-Based Enterprise"
Nancy Michaels and Debbi J Karpowicz "Off-the-Wall
Michael Newman "Creative Leaps - 10 Lesons in Effective Advertising Inspired at Saatchi & Saatchi" and "22 Irrefutable Laws of Advertising - And When to Violate Them"
David Ogilvy "On Advertising"
Stan Rapp and Thomas L Collins "Send 'Em
One White Sock and 66 Other Outrageously Simple (Yet Proven) Ideas
for Building Your Business or Brand", "MaxiMarketing: The New Direction
in Advertising, Promotion, and Marketing Strategy", "The Great Marketing
Turnaround", "Beyond MaxiMarketing" and "The New MaxiMarketing"
Al Ries and Jack Trout "Bottom-up Marketing",
"The 22 Immutable Laws of Marketing" and "Positioning"
Al Ries, Jack Trout and Paul Temporal "The
22 Immutable Laws of Marketing in Asia"
Al Ries and Laura Ries "The Fall of Advertising
and the Rise of PR"
Emanuel Rosen "The Anatomy of Buzz"
Jeffrey Robinson "The Manipulators - A
Conspiracy to Make Us Buy"
Ken Sacharin "Attention! (How to interrupt,
yell, whisper, and touch consumers...)"
Tim Sanders "Love is the Killer App - How
to Win Business and Influence Friends"
George Silverman "The Secrets of Word-of-Mouth
Ray Simon "Mischief Marketing"
Jim Stearne "Customer Service on the Internet"
Alan Stevens "ping - how to tap into the power of traditional marketing and social media to massively improve your profile and profits"
My testimonial about this book is featured on the "Praise" page: "I love this book, and I'll be recommending it to all my clients! Alan clearly knows what he's talking about; he tells the behind-the-scenes truth about what journalists want, and he offers practical, common-sense tips, principles and case studies that any business anywhere in the world is sure to benefit from."
Mark Stevens "Your Marketing Sucks"
Kendall SummerHawk "Brilliance Unbridled"
Paul Temporal "Branding in Asia"
Paul Temporal and Martin Trott "Romancing
Jonathan Travers "One Stop Marketing -
What Every Small Business Owner Needs to Know"
Paco Underhill "Why We Buy - The Science
George R Walther "Upside-Down Marketing"
Len Weinreich "11 steps to brand heaven"
Edward Werz and Sally Germain "Phrases
That Sell" (about how to write effective advertising copy)
Roderick White "Advertising - What It Is
and How To Do It"
Richard Wiseman "Quirkology - The curious science of everyday lives"
Sergio Zyman "The End of Marketing As We
Know It" and "The End of Advertising As We Know It"
What are YOUR favourite books about marketing?
Contact me at firstname.lastname@example.org
to share your recommendations, and with your permission, I might
publish them on this page.