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You are here: Home > Marketing > Books

Books About Marketing

- As Recommended By Kay Ross

Here's a list of some books about marketing that I've read and enjoyed. My all-time-favourite is "Selling the Invisible - A Field Guide to Modern Marketing" by Harry Beckwith.

Jay Abraham "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-think, Out-perform, and Out-earn the Competition""

Jim Aitchison "Cutting Edge Advertising" and "How Asia Advertises" (a collection of case studies)

Michael J Baker "The Marketing Book"

Alison Baverstock "Commonsense Marketing for Non-Marketers"

Harry Beckwith "Selling the Invisible - A Field Guide to Modern Marketing", "The Invisible Touch - The Four Keys to Modern Marketing" and "What Clients Love - A Field Guide to Growing Your Business"

Scott Bedbury "A New Brand World"

Berkman, Lindquist and Sirgy "Consumer Behavior"

Berkowitz, Kerin, Hartley and Rudelius "Marketing"

Leonard L Berry "Discovering the Soul of Service"

Patrick Bishop and Jennifer A Bishop "Money-Tree Marketing - Innovative Secrets that will Double Your Small-Business Profits in 90 Days or Less"

Jim Blythe "The Essence of Consumer Behaviour"

Nicholas E Bode "Marketing Without Money! 175 Free, Cheap and Offbeat Ways for Small Businesses to Increase Sales"

Richard W Brookes "The New Marketing"

Jeff Davidson "Marketing on a Shoestring"

Hugh Davison "Offensive Marketing" and "Even More Offensive Marketing"

Don Debelak "Marketing Magic"

Peter Doyle "Value-Based Marketing"

Jean-Marie Dru "Disruption" and "Beyond Disruption"

Richard Earle "The Art of Cause Marketing - How to Use Advertising to Change Personal Behavior and Change Public Policy"

Robert East "Consumer Behaviour - Advances and Applications in Marketing"

Michael J Etzel, Bruce J Walker and William J Stanton "Marketing"

John Frazier-Robinson "Customer-Driven Marketing"

J Jonathan Gabay "Teach Yourself Imaginative Marketing"

Jeffrey Gitomer and Ron Zemke "Knock Your Socks Off Selling"

Malcolm Gladwell "The Tipping Point" (about how ideas and social trends spread, and how to make your ideas/advertising more 'sticky') and "Blink"

Seth Godin "All Marketers Are Liars", "Free Prize Inside! The Next Big Marketing Idea", "The Big Moo. Stop Trying To Be Perfect and Start Being Remarkable", "Purple Cow" and lots of other books

Joshua Grossnickle and Oliver Raskin "The Handbook of Online Marketing Research"

Kevin Hogan and William Horton "Selling Yourself to Others - The New Psychology of Sales"

Shel Horowitz "Marketing Without Megabucks - How to Sell Anything on a Shoestring" and "Principled Profit - Marketing that puts people first"

Angela Hutton "The Definitive Guide to Marketing Planning"

Daniel S Janal "Dan Janal's Guide to Marketing on the Internet"

Guy Kawasaki "Selling the Dream"

Dan S Kennedy "The Ultimate Marketing Plan"

Ruth Klein "Manage Your Time / Market Your Business"

P Kotler and G Armstrong "Marketing: An Introduction" (and any other marketing textbooks by Kotler)

Geoff Lancaster and Paul Reynolds "Introduction to Marketing"

Jay Conrad Levinson "Guerilla Marketing Excellence"

Jay Conrad Levinson and Michael W. McLaughlin "Guerilla Marketing for Consultants"

Jay Conrad Levinson and Charles Rubin "Guerilla Marketing on the Internet"

Theodore Levitt "The Marketing Imagination"

Steve Luengo-Jones "All To One - The Winning Model for Marketing in the Post Internet Economy"

John Machado "Creating Desire"

Richard C Maddock and Richard L Fulton "Marketing to the Mind - Right Brain Strategies for Advertising and Marketing"

Ray McKenzie "The Relationship-Based Enterprise"

Nancy Michaels and Debbi J Karpowicz "Off-the-Wall Marketing Ideas"

Michael Newman "Creative Leaps - 10 Lesons in Effective Advertising Inspired at Saatchi & Saatchi" and "22 Irrefutable Laws of Advertising - And When to Violate Them"

David Ogilvy "On Advertising"

Stan Rapp and Thomas L Collins "Send 'Em One White Sock and 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand", "MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy", "The Great Marketing Turnaround", "Beyond MaxiMarketing" and "The New MaxiMarketing"

Al Ries and Jack Trout "Bottom-up Marketing", "The 22 Immutable Laws of Marketing" and "Positioning"

Al Ries, Jack Trout and Paul Temporal "The 22 Immutable Laws of Marketing in Asia"

Al Ries and Laura Ries "The Fall of Advertising and the Rise of PR"

Emanuel Rosen "The Anatomy of Buzz"

Jeffrey Robinson "The Manipulators - A Conspiracy to Make Us Buy"

Ken Sacharin "Attention! (How to interrupt, yell, whisper, and touch consumers...)"

Tim Sanders "Love is the Killer App - How to Win Business and Influence Friends"

George Silverman "The Secrets of Word-of-Mouth Marketing"
Ray Simon "Mischief Marketing"

Jim Stearne "Customer Service on the Internet"

Alan Stevens "ping - how to tap into the power of traditional marketing and social media to massively improve your profile and profits"
My testimonial about this book is featured on the "Praise" page: "I love this book, and I'll be recommending it to all my clients! Alan clearly knows what he's talking about; he tells the behind-the-scenes truth about what journalists want, and he offers practical, common-sense tips, principles and case studies that any business anywhere in the world is sure to benefit from."

Mark Stevens "Your Marketing Sucks"

Kendall SummerHawk "Brilliance Unbridled"

Paul Temporal "Branding in Asia"

Paul Temporal and Martin Trott "Romancing the Customer"

Jonathan Travers "One Stop Marketing - What Every Small Business Owner Needs to Know"

Paco Underhill "Why We Buy - The Science of Shopping"

George R Walther "Upside-Down Marketing"

Len Weinreich "11 steps to brand heaven"

Edward Werz and Sally Germain "Phrases That Sell" (about how to write effective advertising copy)

Roderick White "Advertising - What It Is and How To Do It"

Richard Wiseman "Quirkology - The curious science of everyday lives"

Sergio Zyman "The End of Marketing As We Know It" and "The End of Advertising As We Know It"

What are YOUR favourite books about marketing?

Contact me at kay@kayross.com to share your recommendations, and with your permission, I might publish them on this page.

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