I Bought A Toyota. Bugger
An award-winning advertising campaign in Australia and New Zealand in the late 1990s, for the Toyota HiLux truck, showed the comical disasters that befall a farmer, his dog and his wife, who underestimate the truck’s power – hence their dry reaction: “Bugger.” One of Toyota’s competitors could turn that campaign around, against Toyota, by running an ad saying simply: “I bought a Toyota. Bugger.”