Spotlight on Marketing

This is Part 18 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 5 of a list of resources I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Here’s Part 4 of a list of resources that I’ve compiled about media releases and media relations

Here’s Part 3 of a list of resources that I’ve compiled about media releases and media relations.

On April 27, I published a list of resources about media releases and media relations. In the few days since then, thanks to twitter, I’ve come across lots more good stuff, so it looks like a series is born – here’s Part 2.

I’ve recently presented some training workshops for Public Relations account executives, and in researching and preparing for the workshops I compiled a list of useful resources (articles, podcast recordings, blog posts, a slide presentation…) about media releases and media relations.

I was flabbergasted by a media release I received about a Father’s Day promotion at a local restaurant. It started “[We] know you and your dad love each other.” They KNOW?!