Spotlight on Marketing

Many people tweet to recommend an article or blog posting by someone else, but do not credit the writer of that article or blog posting in their tweet. I find that odd, unhelpful, unethical and just plain rude. …it’s not just about common courtesy and giving credit where it’s due – I’d be more likely to click on a link to an article if I recognise the author’s name (especially if it’s someone famous or someone I respect).

I’ve created a recording and a transcript of a live, one-hour global teleseminar I presented, titled “34 High-Integrity, Low-Cost Marketing and Branding Strategies for Soul-Inspired Entrepreneurs”.