Spotlight on Marketing

This is Part 24 in an ongoing series of blog posts I’ve compiled, with resources about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 22 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 20 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

People prefer to do business with people and companies they like, trust and respect. If you provide a professional service, it’s especially important to build that “like, trust and respect” factor. One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that.