Spotlight on Marketing

Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.

Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.

How can brands, brand managers and marketing folks make the best use of the power of Social Media to share their stories, build tribes and generate measurable results? Several events in Social Media Week Hong Kong (February 13-17, 2012) aim to answer that question.

At this free public event, show some love and celebrate everyone and everything you’re grateful for! No script, no guest speakers, nothing formal – simply chat to as many people as possible (even total strangers) to share what you’re grateful for and/or what it is about them that you appreciate.

I recently had a frustrating experience with an organisation I wanted to support. This was a non-profit organisation that was presenting an interesting event in Hong Kong. I really wanted to attend the event, so I went to the event website to find out how to get a ticket. But I couldn’t find any information on the site about how to do that.

Here’s info about three upcoming business/marketing-related events in Hong Kong at which I’ll be a speaker/trainer. (There’s also a bonus comedy event for light-hearted relief.) You’re invited.

The sad tale of a social media controversy: a recent online ad campaign that I acted in has generated lots of negative comments.