Spotlight on Marketing

This is Part 4 in my blog series “All About Improv, Applied Improv, Creativity, Play, Innovation…”, in which I’ve selected and compiled all sorts of goodies for you (articles, podcasts, videos, books…).

This is the third installment in my “All About Improv, Applied Improv, Creativity, Play, Innovation” series of blog posts. This one includes a link to a no-cost, 23-page list of resources (articles, videos, books, and lists of books and book reviews) that I’ve compiled over the past year.

“Creativity, Inc.” by Ed Catmull of Pixar Animation is a must-read book for anyone who manages people and companies in creative industries (or anyone who wants to nurture creativity in their organisation, regardless of the industry). It seems to me that much of what Catmull writes about creativity and the Pixar culture is actually about approaching things with an improvisational mindset.

In my travels, I’ve come across lots of excellent resources (articles, videos, books) about improv, applied improvisation, creativity, play and innovation. So I’ve cherry-picked what I think are the most relevant, useful and interesting ones, and compiled a 20-page list for you.

Here are some of the books I’ve read, enjoyed and been inspired by in 2014 (they weren’t necessarily published in 2014). In each category, I’ve listed the books in order of my subjective preference. I’ve also listed some books that I wanted to enjoy but found disappointing.

Improvisation (also called improv) is a very effective tool for helping people to develop their creativity and thrive in an unpredictable world. I’ve compiled a huge list of resources about improv and applied improv, and more generally about the related topics of creativity, play and innovation, and I’ve decided to share it with the world. For free. Enjoy!

This is Part 53 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).