Spotlight on Marketing

Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.

Have you decided to commission a freelance writer/editor to write or edit a document for your company or organisation? Here are some questions that she’ll need to ask you before she can give you a realistic quote, accept the assignment and start the work

If you’re on Facebook, you’ve probably seen (or even participated in) that recent campaign that involved changing your profile picture to a cartoon character. At first, I didn’t understand what that was all about, then I discovered that the aim was to “stop child abuse”.

Copywriters, before you write a single word, think about the questions your readers will probably ask, consciously or unconsciously, when they receive your message. Somewhere, somehow, in your copy, you need to answer those questions.

I just spotted a horrible, cringe-inducing phrase on the website of a professional service provider.

Here’s Part 4 of a list of resources that I’ve compiled about media releases and media relations

Here’s Part 3 of a list of resources that I’ve compiled about media releases and media relations.

On April 27, I published a list of resources about media releases and media relations. In the few days since then, thanks to twitter, I’ve come across lots more good stuff, so it looks like a series is born – here’s Part 2.

I’ve recently presented some training workshops for Public Relations account executives, and in researching and preparing for the workshops I compiled a list of useful resources (articles, podcast recordings, blog posts, a slide presentation…) about media releases and media relations.

In today’s “South China Morning Post” newspaper in Hong Kong, there’s a HUGE and attractively designed ad for the Faculty of Humanities at The Hong Kong Polytechnic University. It would have cost the advertiser HK$41,760. But it’s a total waste of money.