Spotlight on Marketing

This is Part 4 in my blog series “All About Improv, Applied Improv, Creativity, Play, Innovation…”, in which I’ve selected and compiled all sorts of goodies for you (articles, podcasts, videos, books…).

I know how challenging it can be to figure out how to calculate your fee for designing and presenting an Applied Improvisation workshop (or providing any kind of service) for a client. Here are some factors you should consider (and a few NOT to consider).

This is the third installment in my “All About Improv, Applied Improv, Creativity, Play, Innovation” series of blog posts. This one includes a link to a no-cost, 23-page list of resources (articles, videos, books, and lists of books and book reviews) that I’ve compiled over the past year.

“Creativity, Inc.” by Ed Catmull of Pixar Animation is a must-read book for anyone who manages people and companies in creative industries (or anyone who wants to nurture creativity in their organisation, regardless of the industry). It seems to me that much of what Catmull writes about creativity and the Pixar culture is actually about approaching things with an improvisational mindset.

In my travels, I’ve come across lots of excellent resources (articles, videos, books) about improv, applied improvisation, creativity, play and innovation. So I’ve cherry-picked what I think are the most relevant, useful and interesting ones, and compiled a 20-page list for you.

Life and business are unpredictable – no matter how much we plan, we never know what’s going to happen next, do we? Kind of like improv. On July 12-13, I participated in a fabulous two-day conference in Melbourne, Australia, titled “Thriving in Uncertainty”. It was about the concept of “applied improvisation”.