Spotlight on Marketing

This is Part 90 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across (or written myself) about how to use Twitter more effectively, especially for business (and how NOT to use it).

I saw this sentence in a tweet: “Constant consumption of negative media stories can have a deleterious effect on our health.” My translation, in plain English: Constantly reading or watching negative media stories can be bad for your health. I explain why I made those changes, and offer more before-and-after examples of how I edit clunky text.

This is Part 89 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use Twitter more effectively, especially for business (and how NOT to use it).

This is Part 88 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use Twitter more effectively, especially for business (and how NOT to use it).

This is Part 87 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use twitter more effectively, especially for business (and how NOT to use it).

This is Part 86 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 85 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 84 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 83 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

You shouldn’t be on twitter if: you only want to post pushy ads about your business, with links to your own site; you think your company’s twitter account can be managed by a temporary intern; your bio says you’ll sell twitter followers; you use the TrueTwit validation service…