We’re Not a Good Fit for Each Other If…

Posted on 17 July 2017

I want to be honest here. If you’re interested in hiring me as a freelance marketing consultant, editor or copywriter, I’m deeply grateful. And before we proceed much further, I want to be sure we don’t waste each other’s time.

So here are some clues that we might NOT be a good fit for each other:

  1. You’re looking for a copyright lawyer, a graphic designer, a website builder or a translator. I’m not any of those things.
  2. You’re looking for someone to take over full responsibility for devising, implementing and measuring the results of your marketing campaign.
  3. You’re not willing to invest the budget, the time, the creative thinking, the heart…
  4. You say “Our budget is tight,” hoping that I’ll get the hint and give you a discount.
  5. You want Fast AND Cheap AND High Quality.
  6. You want me to do the work for free or at a very low price in exchange for “exposure” or the promise of “lots of well-paid work in future” or referrals to other potential clients. That doesn’t work for me.
  7. You want me to give you a realistic quote immediately when you ask “How much do you charge to write an article, a website, a brochure…?” I’ll need you to brief me clearly about the scope, nature and timeframe of the assignment.
  8. You want me to quote on a per-word or per-page or per-hour basis for my work.
  9. You call me at the last minute and say “The website is already designed and ready to go – now we just need you to write some words to fill in the empty boxes.”
  10. You think “editing” means just fixing the obvious spelling and grammatical mistakes in your content. For me, it means a lot more than that, and we might need to chuck out your existing text and start from scratch to make it effective from a marketing and customer-service point of view.
  11. You’re not open to hearing constructive feedback and recommendations about your marketing strategies and content. For me, marketing means a lot more than just acquiring new customers and getting lots of Likes on Facebook – it means EVERYTHING you do that influences people’s perceptions, motivations, expectations and experiences.
  12. You like the idea of “killer” marketing campaigns, strategies, emails, headlines…
  13. You want to sub-contract an assignment to write or edit your client’s marketing material, but you don’t want me to talk directly with that client.


If you think we ARE a good fit, great, contact me today and let’s talk!

Due credit: This blog post was inspired by this web page from the content marketing wizard Marcus Sheridan, The Sales Lion.


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