How to Write a Media Release and Influence a Journalist – Part 22

Posted on 18 November 2013

This is Part 22 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-21, see the Media Relations category on this blog. This series used to be titled “So You Want to Write a Media Release and Influence a Journalist?”

Here are the latest resources:

  1. “5 reasons that reporter isn’t calling you back” by Gil Rudawsky (@GilComMedia on twitter)
  2. “7 simple yet common press release mistakes” by Mickie Kennedy (@ereleases)
  3. “Press Release Cheat Sheet: 8 Fatal PR Flaws to Avoid” by Erika Napoletano (@RedheadWriting)
  4. “Pitching Bloggers, Part One: The Press Release” by Sara Bozich (@sarabozich)
  5. “Pitching Bloggers, Part Two: Making the Pitch” by Sara Bozich (@sarabozich)
  6. “The Dos and Don’ts of Pitching Journalists on Social Media” by Zoe Fox (@zoebfox)
  7. “11 tips for pitching reporters” by Lee Odden (@leeodden)
  8. “Infographic: 7 surefire ways to frustrate a journalist” by Kristin Piombino (@KristinPiombino)
  9. “Dear PR People: Please take this quiz before you send out another press release or email pitch” by B.L. Ochman (@whatsnext)
  10. “How To Pitch To The Press: The 8 No-Fail Strategies” by Cheryl Conner (@CherylSnapp)

Would you like to recommend any other good resources on this topic? Please post a comment (but please beware: I’ll delete spam) or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.Kay Ross

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