How to Write a Media Release and Influence a Journalist – Part 21

Posted on 05 August 2013

This is Part 21 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-20, see the Media Relations category on this blog. This series used to be titled “So You Want to Write a Media Release and Influence a Journalist?”

Here are the latest resources:

  1. “How Smart Companies Use PR to Get the Word Out” by Jeff Hoffman (@SpeakerJeff on twitter)
    Excerpts: “No one cares that you launched a new company. No one cares that another set of products has been unleashed upon the world. Media is interested in one thing: the effect of your product. The lives that have been changed or made better by your company and your product.”
    and “PR masters don’t write stories about themselves. They write stories about their customers.”
    and “So think about your customers. Find a true story of how your company’s existence made something good happen in the life of one of your customers.”
  2. “PR Pitching in a World of Overloaded Inboxes” by Thomas Armitage (@thomasjarmitage)
  3. “The Next Web editor’s tips how to (successfully) pitch journalists – Brad McCarty, editor of a popular online tech publication, shares his advice for pitching the media and landing a story.” by Andrei Florian (@andrei_florian)
  4. “Hack to Flack: A Former Journalist’s Guide to Better PR Pitches” by Lindsay Goldwert (@lindsaygoldwert)
  5. “20 words and phrases that will doom your pitch” by Russell Working (@R_Working)
  6. “How To Get Press: Don’t Pitch Your Product” by Dharmesh Shah (@dharmesh)
    Excerpt: “…the things we’re interested in is not other people’s stories, but information that helps us write our own.”
  7. “How to Write the Worst Guest Blogging Pitch of All Time [Template]” by Ginny Soskey (@gsosk)
  8. “5 dreadful practices that annoy reporters” by Mickie Kennedy (@ereleases)
  9. “S%*t PR People Do That Journalists Hate [SlideShare]” by Katie Burke (@katieburkie)
  10. “Press release dos and don’ts” by Kevin Allen (@Kevin_J_Allen)

Would you like to recommend any other good resources on this topic? Please post a comment (but please beware: I’ll delete spam) or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross


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