How to Write A Media Release and Influence a Journalist – Part 20

Posted on 26 March 2013

This is Part 20 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-19, see the Media Relations category on this blog. This series used to be titled “So You Want to Write a Media Release and Influence a Journalist?”

Here are the latest resources:

  1. “Infographic: 75 percent of reporters want videos in press releases” by Kristin Piombino (@KristinPiombino on twitter)
  2. “5 ways to get on a reporter’s blacklist” by Mickie Kennedy (@CauseWire)
  3. “The 12-Step Insider’s Guide To Getting Press Coverage” by Brett Nelson (sorry, I don’t know his twitter handle)
  4. “Editor shares important dos and don’ts of pitching” by Amy McCarthy (@aemccarthy)
  5. “Journalist shares 7 common PR sins to avoid” by Amanda Marsh (@AmandaNMarsh)
  6. “What’d You Say? How To Write Killer Quotes For Your Online Press Release” by Tara Geissinger (@TaraGeissinger)
  7. “6 adjectives to reconsider in your next press release” by Doug Self (@dougself)
  8. “How To Get Media Coverage For Your Startup: A Complete Guide” by Leo Widrich (@leowid)
  9. “Get Famous Fast: Helping entrepreneurs win at media relations” by David Meerman Scott (@DMScott)
  10. “Advice on getting media coverage for your business” by David Meerman Scott (@DMScott)

Would you like to recommend any other good resources on this topic? Please post a comment (but please beware: I’ll delete spam) or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

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