52 Articles About the ROI of Social Media

Posted on 23 December 2012

In July 2011, I posted a blog post titled “How to Measure Your Social Media ROI, Success and Influence”, in which I shared lots of useful articles that I’d found on my e-travels.

Since then, I’ve found lots more articles, videos, Slideshare presentations… Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.

  1. “Social Analytics – What’s the Standard?” by Adrian Lee
  2. “Social Media Metrics: Jim Sterne on why, what and how to measure” by J-P De Clerc
  3. “What is the Value of Your Social Media Assets and is it Worth Measuring?” by Jeff Bullas
  4. “The ROI of Social Media: 10 Case Studies” by Lauren Fisher
  5. “Q-and-A with Susan Bratton: 23 ways to look at social media ROI” by Jesse Stanchak
  6. “11 ways to measure the value of social media” by Stefan Tornquist
  7. “Measuring Social Media ROI & Goal Conversions with Google Analytics 5” by Kristi Hines
  8. “TV Really Is Easier to Measure than Social Media” by Eric Wittlake
  9. “Social Media Measurement – Would You Still Do It If There Was No ROI?” by Michael Brenner
  10. “The True ROI of Social Media and Your Event” by Keith Johnston
  11. “6 Best Practices for Calculating Return on Social Media” by Greg Schumchenia
  12. “What’s the R.O.I.? A Framework for Social Analytics” by Brian Solis
  13. “Social media ROI measurement difficult but necessary” by Jamie Yap
  14. “6 Ways to Track the Impact of Social Media on Public Relations” by Nichole Kelly
  15. “Return on Influence, the New ROI” by Amy Jo Martin
  16. “Social media ROI: It’s not about immediate results” by Sherilynn Macale
  17. “Social Media and Return on Investment: Some clarity.” by Olivier Blanchard
  18. “4 Top Mistakes To Avoid In The Search For Social ROI” by Darby Williams
  19. “Opinion: Measuring ROSS” (ROSS = Return on Social Spends) by Hari Shankar
  20. “How should you measure the impact of social media?” interview with Bill Wagner (video, 2m 35s)
  21. “Metrics for Social Media ROI” by Anand Patel
  22. “There is No ROI in Social Media Marketing” by Sonia Simone and Sean Jackson
  23. “The Social Media ROI Conundrum” by Steve Goldner
  24. “10 case studies that prove Social Media Promotions ROI” by Rob Petersen
  25. “Measuring Doesn’t Mean It Matters: A Review of Social Media ROI” by Margie Clayman
  26. “Rest in Peace, Social Media ROI Doubts: 2006-2012” by Marshall Kirkpatrick
  27. “101 Examples of Social Business ROI” by Peter Kim
  28. A response to Peter Kim’s article above: “101 success stories: yes. 101 examples of ROI: no. Here’s why.” by Olivier Blanchard
  29. “How to Publish a Proper List of Social Business ROI Examples” by Olivier Blanchard
  30. “Social Media ROI Metrics Still Chaotic” by Laurie Sullivan
  31. “Everything Marketers Need to Measure and Prove Content ROI” by Pamela Vaughan
  32. “Everything You Need to Measure Twitter Marketing ROI” by Pamela Vaughan
  33. “Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI” by Nichole Kelly
  34. “The ROI of Social Media” by MDG Advertising (video, 2m 22s)
  35. “Social Media ROI: How to Ensure Your Social Media Efforts Pay Off” by Kieran Flanagan
  36. “5 Simple Steps to Measure Social Media ROI” by Eric Harr
  37. “Forget About ROI, Start Thinking About ‘ROE’” (ROE = Return On Experience) by David Johnson
  38. “Why Relationships Matter and ROI Doesn’t” by David Johnson
  39. “What’s The ROI Of Social Marketing?” by Kim Castleberry (video, 1h 1m 11s)
    – Gary Vaynerchuk gives a passionate speech at the Inc 500 Conference about quantifying how Social Media impacts the bottom line.
  40. “CMO Reports On Value Of Social Media (Infographic)” by Grace Garcea
  41. “Real Examples of Social Business ROI” by Christine Crandell
  42. “How (not) to measure Social Media ROI #infographic” by Jim Dougherty
  43. “How Top Brands Are Measuring the Impact of Social Media ROI” by Kyle Lacy
  44. “Social Media ROI — Not just for the big companies” by Mark Schaefer
  45. “The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media” by Susan Etlinger, with a Slideshare presentation
  46. “Social Media: ROI Possible – How to plan, justify and gauge the value of social media marketing efforts” – a Slideshare presentation by Angie Schottmuller
  47. “10 Reasons Why You Don’t Need To Measure Social Media ROI” by Ron Shevlin
  48. “Social Media ROI – You’re looking in the wrong place” by Mark Schaefer
  49. “6 Expert Tips for Measuring Social Media ROI” by Megan Leap
  50. “Calculate the ROI of Social Media” by Brian Solis
  51. “Measuring Social Media ROI for B2B Marketers” by Ian Michiels
  52. “L’Oreal CMO on Social ROI: It Depends” by Giselle Abramovich

Do you have any others to add? And what do YOU think about the how and why of measuring the ROI of Social Media?

Kay Ross

Image credit: iClipart.com


5 responses to 52 Articles About the ROI of Social Media

  • […] related blog posts in which I list lots of articles by many people about the ROI of social media: “52 Articles About the ROI of Social Media” (December 2012) “How to Measure Your Social Media ROI, Success and Influence” (July […]

  • Thanks for the list and the mention. Merry Christmas.

  • Thank you very much for including a post of mine in this lofty company. This is a great resource with a lot of posts I haven’t yet had the chance to read. Well done!

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