52 Articles About the ROI of Social Media
Posted on 23 December 2012
In July 2011, I posted a blog post titled “How to Measure Your Social Media ROI, Success and Influence”, in which I shared lots of useful articles that I’d found on my e-travels.
Since then, I’ve found lots more articles, videos, Slideshare presentations… Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.
- “Social Analytics – What’s the Standard?” by Adrian Lee
- “Social Media Metrics: Jim Sterne on why, what and how to measure” by J-P De Clerc
- “What is the Value of Your Social Media Assets and is it Worth Measuring?” by Jeff Bullas
- “The ROI of Social Media: 10 Case Studies” by Lauren Fisher
- “Q-and-A with Susan Bratton: 23 ways to look at social media ROI” by Jesse Stanchak
- “11 ways to measure the value of social media” by Stefan Tornquist
- “Measuring Social Media ROI & Goal Conversions with Google Analytics 5” by Kristi Hines
- “TV Really Is Easier to Measure than Social Media” by Eric Wittlake
- “Social Media Measurement – Would You Still Do It If There Was No ROI?” by Michael Brenner
- “The True ROI of Social Media and Your Event” by Keith Johnston
- “6 Best Practices for Calculating Return on Social Media” by Greg Schumchenia
- “What’s the R.O.I.? A Framework for Social Analytics” by Brian Solis
- “Social media ROI measurement difficult but necessary” by Jamie Yap
- “6 Ways to Track the Impact of Social Media on Public Relations” by Nichole Kelly
- “Return on Influence, the New ROI” by Amy Jo Martin
- “Social media ROI: It’s not about immediate results” by Sherilynn Macale
- “Social Media and Return on Investment: Some clarity.” by Olivier Blanchard
- “4 Top Mistakes To Avoid In The Search For Social ROI” by Darby Williams
- “Opinion: Measuring ROSS” (ROSS = Return on Social Spends) by Hari Shankar
- “How should you measure the impact of social media?” interview with Bill Wagner (video, 2m 35s)
- “Metrics for Social Media ROI” by Anand Patel
- “There is No ROI in Social Media Marketing” by Sonia Simone and Sean Jackson
- “The Social Media ROI Conundrum” by Steve Goldner
- “10 case studies that prove Social Media Promotions ROI” by Rob Petersen
- “Measuring Doesn’t Mean It Matters: A Review of Social Media ROI” by Margie Clayman
- “Rest in Peace, Social Media ROI Doubts: 2006-2012” by Marshall Kirkpatrick
- “101 Examples of Social Business ROI” by Peter Kim
- A response to Peter Kim’s article above: “101 success stories: yes. 101 examples of ROI: no. Here’s why.” by Olivier Blanchard
- “How to Publish a Proper List of Social Business ROI Examples” by Olivier Blanchard
- “Social Media ROI Metrics Still Chaotic” by Laurie Sullivan
- “Everything Marketers Need to Measure and Prove Content ROI” by Pamela Vaughan
- “Everything You Need to Measure Twitter Marketing ROI” by Pamela Vaughan
- “Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI” by Nichole Kelly
- “The ROI of Social Media” by MDG Advertising (video, 2m 22s)
- “Social Media ROI: How to Ensure Your Social Media Efforts Pay Off” by Kieran Flanagan
- “5 Simple Steps to Measure Social Media ROI” by Eric Harr
- “Forget About ROI, Start Thinking About ‘ROE’” (ROE = Return On Experience) by David Johnson
- “Why Relationships Matter and ROI Doesn’t” by David Johnson
- “What’s The ROI Of Social Marketing?” by Kim Castleberry (video, 1h 1m 11s)
– Gary Vaynerchuk gives a passionate speech at the Inc 500 Conference about quantifying how Social Media impacts the bottom line. - “CMO Reports On Value Of Social Media (Infographic)” by Grace Garcea
- “Real Examples of Social Business ROI” by Christine Crandell
- “How (not) to measure Social Media ROI #infographic” by Jim Dougherty
- “How Top Brands Are Measuring the Impact of Social Media ROI” by Kyle Lacy
- “Social Media ROI — Not just for the big companies” by Mark Schaefer
- “The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media” by Susan Etlinger, with a Slideshare presentation
- “Social Media: ROI Possible – How to plan, justify and gauge the value of social media marketing efforts” – a Slideshare presentation by Angie Schottmuller
- “10 Reasons Why You Don’t Need To Measure Social Media ROI” by Ron Shevlin
- “Social Media ROI – You’re looking in the wrong place” by Mark Schaefer
- “6 Expert Tips for Measuring Social Media ROI” by Megan Leap
- “Calculate the ROI of Social Media” by Brian Solis
- “Measuring Social Media ROI for B2B Marketers” by Ian Michiels
- “L’Oreal CMO on Social ROI: It Depends” by Giselle Abramovich
Do you have any others to add? And what do YOU think about the how and why of measuring the ROI of Social Media?
Kay Ross
http://twitter.com/kayross
Image credit: iClipart.com
5 responses to 52 Articles About the ROI of Social Media
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[…] related blog posts in which I list lots of articles by many people about the ROI of social media: “52 Articles About the ROI of Social Media” (December 2012) “How to Measure Your Social Media ROI, Success and Influence” (July […]
Thanks for the list and the mention. Merry Christmas.
Thank you J-P. I like sharing useful information. And Merry Christmas to you too.
Thank you very much for including a post of mine in this lofty company. This is a great resource with a lot of posts I haven’t yet had the chance to read. Well done!
You’re welcome Margie! I’m glad you find it useful.