So You Want to Write a Media Release and Influence a Journalist? Part 18

Posted on 06 June 2012

This is Part 18 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-17, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “Some tips for interacting with the press” by Chris Dixon (@cdixon on twitter)
  2. “How to pitch food bloggers: 6 things PR pros must understand” by Patti Londre (@worththewhisk)
  3. “8 Tips for Getting Major Media to Care About You” by Tyler Hartung (@TylerGHartung)
  4. “The DOs and DON’Ts of media interviews” by Phoebe Netto (@Phoebe_Netto)
  5. “Modifying the Rules of PR to Reach Bloggers” by Gary Kim (@garykim)
  6. “How to read a magazine like a publicist” by Brigitte Lyons (@BrigitteLyons), with a video, 7m 24s
  7. “The dos and don’ts of pitching mommy bloggers” by Abbi Whitaker (@abbijayne)
  8. “Deciding what’s news: 6 questions to determine if your story is newsworthy” by Susan Young (@sueyoungmedia)
  9. “Yes Virginia, Journalists Do Really Want Your Press Release” by Stacey Acevero (@sacevero)
  10. “No, you cannot “Borrow my Audience.”” by Peter Shankman, founder of HARO – Help A Reporter Out (@petershankman)

Would you like to recommend any other good resources on this topic? Please post a comment (but please beware: I’ll delete spam) or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

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