So You Want to Write a Media Release and Influence a Journalist? Part 17

Posted on 11 March 2012

This is Part 17 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-16, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “Dear PR Professional Type Person: Write Better Emails Love, Bloggers” by Daniel Ruyter (@WPBloggerTech on twitter)
  2. “Your PR Efforts May Be Hurting You” by Alex Goldfayn (@alexgoldfayn)
  3. “Rethinking the press release: A content marketing & SEO view of a proven tool” by Deb McAlister-Holland (@debmcalister)
  4. “5 Real-Life Examples of Awful PR Pitches” by Rachel Sprung (@RSprung)
  5. “The 11 things journalists consider newsworthy” by Brad Phillips (@MrMediaTraining)
  6. “Top 10 Myths about Public Relations” by Guy Bergstrom (sorry, I don’t know what his twitter handle is)
  7. “50 Reasons to Contact the Media or Send a Press Release” by Stephanie Chandler (@bizauthor)
  8. “Writing Press Releases That Work: Creating A Summary That POPS Off The Page” by Tara Geissinger (@TaraGeissinger)
  9. “How NOT to do public relations: An interview with Peter Shankman” by Jennifer Leggio on (@Forbes)
  10. “How Not To Pitch A Blogger About Writing Guest Posts” by me, Kay Ross (@kayross)

Would you like to recommend any other good resources on this topic? Please post a comment or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

2 responses to So You Want to Write a Media Release and Influence a Journalist? Part 17

  • Thanks for including my post, Kay!

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