So You Want to Write a Media Release and Influence a Journalist? Part 15

Posted on 21 December 2011

This is Part 15 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-14, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “5 bad PR practices that will frustrate journalists” by Gil Rudawsky (@GilComMedia on twitter)
  2. “How not to treat bloggers and how not to pitch blogs” by Chris Abraham (@chrisabraham)
  3. “8 tips for writing press releases that journalists (and bloggers) read” by Jeremy Porter (@jeremyporter)
  4. “How to write a press release that works” by Sarah Shaw (@entreprenette)
  5. “Attention PR People: Here’s How To Pitch A Writer” by Mitch Joel (@mitchjoel)
  6. “One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated” by Bob Garfield in Ad Age (@AdAge)
  7. “Detailed analysis of the perfect blogger pitch” by Chris Abraham (@chrisabraham)
  8. 33 things the media wish PR people knew” by Jackson Wightman (@jacksonwightman)
  9. “The anatomy of a pitch email” by Laurie Moon (@LaurieMoonPR)
  10. “20 things PR clients should know” by Elizabeth Friedland (@Efriedland)

Would you like to recommend any other good resources on this topic? Please post a comment or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

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