So You Want to Write a Media Release and Influence a Journalist? Part 14

Posted on 28 September 2011

This is Part 14 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-13, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “The 10 commandments of media outreach” by Gordon Platt of Gotham Media (@gothammedia on twitter)
  2. “4 ways to improve quotes in press releases” by Laura Hale Brockway (@lhbrockway)
  3. “Journalist explains when and how to follow up a pitch” by Amy McCarthy (@aemccarthy)
  4. “An Open Letter to (Bad) Publicists and (Uninformed) Authors” by Jessica Lawlor (@jesslaw)
  5. “5 Reasons Why Nobody Cares About Your News Release” by Laura Finlayson (@lauramfin)
  6. “8 tips for writing press releases that journalists read” by Jeremy Porter (@jeremyporter)
  7. “How to get quoted in a trend article” by Ian Pierce (I don’t know his twitter handle)
  8. “How To Pitch Anything To Anyone” by Maureen Henderson (@GenerationMeh)
  9. “Top Online Press Release Blunders: Are You Guilty?” by Tara Geissinger (@TaraGeissinger)
  10. “5 examples of offbeat press releases” by Michael Sebastian (@msebastian)

Would you like to recommend any other good resources on this topic? Please post a comment or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

2 responses to So You Want to Write a Media Release and Influence a Journalist? Part 14

  • Thanks so much for including my article in your series Kay! What a great idea to pull all of these resources together. I’ve read some of your examples, but there are definitely some that I missed. I can’t wait to do some reading this morning. Thanks!

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