So You Want to Write a Media Release and Influence a Journalist? Part 13

Posted on 13 August 2011

This is Part 13 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. by various people. For a list of links to Parts 1-12, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “3 phrases to omit from your next conversation with a journalist” by Mickie Kennedy (@ereleases on twitter)
  2. “7 questions to ask yourself before pitching a reporter” by Kevin Allen (@kevin_j_allen)
  3. “How to Write a Media Release in One Easy Lesson” by me, Kay Ross (@kayross)
  4. “Media Relations Do’s and Don’ts” by me, Kay Ross (@kayross)
  5. “HOW TO: Get Journalists to Tell Your Story” by Josh Catone (@catone)
  6. “Pitch Trainwrecks: How Not to Pitch Bloggers and Media” by Jonathan Fields (@jonathanfields)
  7. “5 tips for PR professionals from a journalist” by Amy McCarthy (@aemccarthy)
  8. “12 tips on how to approach bloggers” David Spark (@dspark)
    Quote: “Marketing speak definitely doesn’t win journalists over. If you write and talk like a journalist, then you’ll be read by a journalist.”
  9. “PR Writing: Selling Your Ideas Without Being A Sleazy Salesman” by Christine O’Kelly (@SelfMadeChick)
  10. “How to Write a 3-Paragraph Media Pitch” by Elena Verlee (@ElenaVerlee)

Would you like to recommend any other good resources on this topic? Please post a comment or send me an email. I won’t list EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

Kay Ross

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