How to Measure Your Social Media ROI, Success and Influence

Posted on 01 July 2011

In my e-travels over the past year, I’ve compiled a list of more than 550 articles about the who, what, when, where, why and how of social media. (Yes, I’ve read every one of them! And by the way, that list is quite separate from my blog series, “Twitter Tips and Resources”.)

I’ve been pondering how best to share all that valuable material. Now, as a first step, I’ve extracted a list of 50 articles that are specifically about how and why to measure your Return on Investment (ROI), success and influence in social media.measuringtapeMeasuring your ROI

“How to Measure the ROI of a Social Media Campaign” by Jamie Turner

“HOW TO: Calculate the ROI of Your Social Media Campaign” by Jamie Turner

“Understanding the Social Media ROI Cycle” by Jamie Turner

“The Social Media ROI Cycle” by Jamie Turner

“Social Media ROI: How to Tell if Your Social Media Campaign is Making Money” by Jamie Turner

“How to Measure Social Media Return on Investment for the Complex Sale” by Nichole Kelly

“How to Measure Social Media’s Impact on Customer Retention” by Nichole Kelly

“The ROI Of Social Media Marketing: More Than Dollars And Cents” by Augie Ray

“Communicating ROI” by Jon VanZile

“Measure Social Media / ROI” by Misty Belardo

“How to Jumpstart Measuring Your Social Media ROI” by Heidi Cohen

“Forget Social Media ROI” by Heidi Cohen

“Measuring PR In the Digital Age – Evaluating Communications Effectiveness: Social and Traditional Media ROI” – a Slideshare presentation by Lars Voedisch and Georg Ackermann, Dow Jones and Company

“34 case studies that prove social media ROI” by Rob Petersen

“B2B Social Media: What’s the ROI?” by Becca Mitchell

“How Do You Measure The ROI Of Social Media?” by Sam Mutimer (it includes a great video with Gary Vaynerchuk, who asks: “How do you measure the ROI of your mother?”)

“Less Than Half of Marketers ‘Like’ Facebook’s ROI” by Erik Sass

“Worry Less About ROI – Worry More About Being Relevant” – a short video featuring Ross Kimbarovsky

“10 steps to prove the ROI of social media marketing” by Andrew Lloyd Gordon

“Redefining ROI for your social campaigns” by Dennis Franczak

“Brian Solis: Social media ROI is measurable – if ROI is ‘return on ignorance’” by Dan Martin

“Metrics advice: Think KPIs not ROI” by JD Lasica, about a conference presentation, “Measuring the Future: New Metrics for New Media”, given by Margaret Francis

“Andy’s Answers: How Dell finds ROI from social media” by Andy Sernovitz

“10 Reasons to Eat ROI for Breakfast in Social Media” by Pam Moore

“Cup of Joe: Social Media ROI? Think Again Genius!” by Joe Hall

“A Simple Way to Calculate Social Media Return on Investment” by Dag Holmboe

“Does Social Media Have A Return On Investment?” by Farhad Manjoo

“How to Measure the Return on Social Media Contests” by Ben Pickering

“Top 5 Metrics for Auditing Your Social Media Marketing ROI” by Pamela Seiple

Measuring your success/effectiveness

“New Research on the Effectiveness of “Follow Me,” “Like Me” and “Friend Me.”” by Jamie Turner

“100 Ways To Measure Social Media” by David Berkowitz

“100 Ways to Measure Social Media: Now in Convenient Presentation Form” by David Berkowitz

“100 Ways to Measure Social Media” by Maddie Grant, commenting on David Berkowitz’s article

“10 Questions for Social Media Measurement Success” by Lee Odden

“The 5 Reasons Most Companies Aren’t Measuring Social Media” by Jay Baer and Amber Naslund

“PR Tools – 7 Ways to Measure the Effectiveness of Social Media” by Ashley Wirthlin

“How to Measure Marketing Effectiveness of Social Media – Part I Facebook” by Crystal Washington

“5 Must-Have Social Media Measurement Tools for PR Pros” by Rebecca Denison

“How the Pros Measure Social Media Marketing Success” by Todd Wasserman

“What Does Social Media Success Look Like?” by Jeff Esposito

Measuring your influence

“How to measure influence in social media marketing” by Christopher Koch

“Got Twitter? You’ve Been Scored” by Stephanie Rosenbloom

“Is Klout a Good Judge of Your Social Media Influence?” by Elijah Young

“Obsessed With Your Klout Score? You’re Doing It Wrong” by Adam Singer

“Why Your Klout Score Is Bullsh*t” by Niall Harbison

“5 Tools That Help Measure Your Social Media Influence” by Corina Mackay

“How Klout Is Using Analytics To Measure Social Media Influence” by Bruno Aziza

“How can you measure influence?” by Lauren Fisher

“HOW TO: Measure Online Influence” by Micah Baldwin

I’d love to hear your comments about the usefulness of this list. Would you like to recommend any other resources that I’ve missed?

Happy marketing!

Kay Ross

6 responses to How to Measure Your Social Media ROI, Success and Influence

  • […] July 2011, I posted a blog post titled “How to Measure Your Social Media ROI, Success and Influence”, in which I shared lots of useful articles that I’d found on my […]

  • […] a bonus goodie for you: “How to Measure Your Social Media ROI, Success and Influence” by me, Kay Ross (@kayross) – it’s a list of resources about social media generally, not just […]

  • Jamie Turner says:

    Hi, Kay —

    In similar fashion to Rob’s “thank you,” I’d like to thank you as well for including some of my posts in your information-packed list.

    I’m going to check out some of the other posts. There’s a lot of great stuff here!

    Jamie Turner
    Co-Author of “How to Make Money with Social Media” and Founder of the 60 Second Marketer

  • Rob Petersen says:

    What a resource you created with these posts, Kay, and great website. I appreciate being one of the many contributors.


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