So You Want to Write a Media Release and Influence a Journalist? Part 10

Posted on 14 March 2011

This is Part 10 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Each part in the series lists 10 (or sometimes more) articles, videos etc. – for a list of links to Parts 1-9, see the Media Relations category on this blog.

Here are the latest 10 resources:

  1. “Do You Know How To Pitch To Bloggers?” by Christopher Catania (@chriscatania on twitter)
  2. “6 Ways To Ruin Your Chances Of Getting Free Publicity” by Shonali Burke (@Shonali)
  3. “15 Reasons Your PR Pitches Suck” by Shonali Burke (@Shonali)
  4. “How to write a press release in 7 easy steps” by Kevin Walsh (@copyunlimited)
  5. “Deciding what’s news: 6 questions to determine if your story is newsworthy” by Susan Young (@sueyoungmedia)
  6. “Why You Should Consider Eliminating Press Releases” by Alex Goldfayn (@TechTailor) [I disagree with him – just because some people write dreadful press releases, that doesn’t mean the concept of sending press releases is faulty.]
  7. “Does Your Press Release Pass the “Who Cares?” Test?” by Mickie Kennedy (@ereleases)
  8. “How to Get On Oprah” by Marsha Friedman (@marshafriedman)
  9. “5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)” by Elena Verlee (@elenaverlee)
  10. “Spam pitches: A blogger lashes out at a PR pro—is she too harsh?” by Claire Celsi (@clairecelsi)

Would you like to recommend any other good resources on this topic? I won’t recommend EVERY article I see; I’ll only recommend articles that I think are well written and that add something useful to the debate.

2 responses to So You Want to Write a Media Release and Influence a Journalist? Part 10

  • Elena Verlee says:

    Thanks so much Kay, for including my article. I’ll be sure to check out those other resources you posted!


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