So You Want to Write a Media Release and Influence a Journalist? Part 5

Posted on 30 June 2010

This is Part 5 of a list of resources I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. (See also Part 1, Part 2, Part 3 and Part 4.)

  1. “How to Pitch Bloggers – Make it a Win/Win/Win Situation” by Darren Rowse (@problogger on twitter)
  2. “When CEOs speak: How execs’ quotes doom your pitches” by Tripp Frohlichstein (@tfrohl)
  3. “The Do’s and Don’ts of Pitching Your Small Business to a Reporter” by Joe Pompeo of Business Insider (@joepompeo)
  4. “When THAT Story Runs” by Kevin Dugan (@prblog)
  5. “More on ‘When THAT Story Runs’ – part two” by Kevin Dugan (@prblog)
  6. “Some fabulous advice on Media Releases by PR Specialist, Sue Papadoulis from Home Biz Chicks” (@homebizchicks)
  7. “Your Copy Sucks: The Press Release Mad-Lib” by TJ Dietderich (@tjdietderich)
  8. Lots of great articles on the “Buzz, Not Buzzwords” blog by Dave Haynes (@pressdoohpr)
  9. “Break Free from the Basic Press Release Template” by Mickie Kennedy (@ereleases)
  10. “Eight ways to befriend journalists via e-mail” by Christine Kent (sorry, I couldn’t find her on twitter)
  11. “How to Write a Press Release?” by Jeremy Porter (@jeremyporter)
  12. “Media relations basics still apply” by Deborah Zanke (@DZanke)
  13. And here’s a bonus item that I just spotted: “How You Can Use The Internet To Find The Influencers Series – Seek & Ye Shall Find” by Ken Yeung (@thekenyeung)

Would you like to recommend any other good resources? Let me know by posting a comment, and if I like them I’ll include them in a future list.

Kay Ross

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