So You Want To Write a Media Release and Influence a Journalist? Part 4

Posted on 27 May 2010

Here’s Part 4 of a list of resources that I’ve compiled about media releases and media relations. (See Part 1, Part 2 and Part 3.)

There are lots of great resources about media releases and media relations on the website, but you have to become a member, at US$279 per year. Note: That’s not an affiliate link; I don’t benefit if you sign up. (See @MarkRaganCEO on twitter)

“When the media calls, how to seize the opportunity and not flub it up” by Denis Calabrese (@deniscalabrese)

“Media vs PRs” by Tiffany Farrington (@tiffsocialdiary)

“PRs vs Media” by Tiffany Farrington (@tiffsocialdiary)

“Forget #PRFail, what about #Journofail?” by Matthew Gain (@matthewgain)

“How to talk to bloggers” by Samantha Chan of Fleischman-Hillard, Singapore (sorry, I dont know her twitter name – I searched!)

“The Art of Writing Compelling Press Releases” by Marsha Friedman (@marshafriedman)

“How to Develop a News Hook for Your News Release” by Marsha Friedman (@marshafriedman)

“How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!” by Marsha Friedman (@marshafriedman)

“Media Relations in a Web 2.0 World” by Sally Falkow (@sallyfalkow)

“17 Rules for Writing Press Releases” by Hartland Ross (@eBridgeteam)

“New Media, Old Media – How Blogs and Social Media Agendas Relate and Differ from Traditional Press” from the Pew Research Centers Project for Excellence in Journalism (@pewresearch)

Would you like to recommend any other good resources? Let me know by posting a comment, and if I like them I’ll include them in a future list.

Kay Ross

2 responses to So You Want To Write a Media Release and Influence a Journalist? Part 4

  • Matthew Gain says:

    Thanks for including me. Some interesting links here.

  • Leave a Response

    You must be logged in to post a comment.


    Spotlight on Marketing is proudly powered by WordPress and the SubtleFlux theme.

    Copyright © Spotlight on Marketing.