Announcing How NOT to Write a Media Release

Posted on 27 April 2010

I’ve recently been teaching some PR account executives how to write a media release, and all my research and preparation (including reading lots of blog posts by journalists and PR people) has inspired me to write a mock media release, to show you how NOT to do it. Note: The contact details at the bottom of the media release are not real!

Media Release
For Immediate Release
April 27, 2010

XYZ Ltd. Delighted to Announce an Important Announcement

XYZ Ltd., the world leader in making announcements, announced today that it would soon make a major announcement about an upcoming announcement.

The announcement about the upcoming announcement will be made at the company’s Hong Kong headquarters at 10am on a date in May (to be announced).

The CEO of XYZ Ltd., Mr John Doe, said: “XYZ Ltd. is proud to announce this significant announcement. We’ve been making important announcements since 1993, and this is the most exciting announcement I’ve ever had the pleasure of announcing. We look forward to bringing you many more out-of-the-box, state-of-the-art announcements in future.”

About XYZ Ltd.

XYZ Ltd., founded in 1993, specialises in making frequent announcements.

…………………………………………………………………………………………………………………….

For further information, please contact Ms Jane Doe of BS Public Relations.
Tel: +852 2555 5555
bsprgirl@bspr [Note: That’s not a real email address! There’s no such person. Kay]
www.bspr.com [Note: That’s not a real website address! There’s no such company or website. Kay]


2 responses to Announcing How NOT to Write a Media Release

  • Well directed mockery, Kay. You’ll also like this (if you don’t already know it) from chapter 4 of The Cluetrain Manifesto:

    “Everyone — including many PR people — senses that something is deeply phony about the profession. And it’s not hard to see what it is. Take the standard computer-industry press release. With few exceptions, it describes an “announcement” that was not made, for a product that was not available, quoting people who never said anything, for distribution to a list of people who mostly consider it trash.”

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