Don’t Be A “Killer” Marketer

Posted on 06 October 2009

In recent months I’ve seen lots of e-mails, e-newsletters, invitations and tweets that use variations on the word “kill” in order to tempt me buy a product, use a service or attend an event. For example:

  • Make a killing and earn thousands
  • Learn how to create a killer elevator speech
  • Kill your competitors with this sure-fire system

No thanks! I don’t want “killing” to have anything to do with how I do business or relate to people.

How do YOU feel when you see the word “kill” in a sales message?


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