"Here’s Why Plain and Simple Writing Works Better”
- with some examples of before-and-after text I've edited

My blog, Spotlight on Marketing, is the place for us to share thoughts, opinions, questions and answers about marketing (especially marketing with integrity, from the heart).

Guest blogging

Wow, I'm honoured! Was invited to be a Guest Blogger by Brian Camen, a PR practitioner in the USA. My story about "Marketing is most sought-after skill, say employers" is now on Brian's blog.   More >

"We have finished reading your revised version. Thank you. It is now clearly a much improved version from the previous draft. Your speed and efficiency are truly amazing."
Also: "Great, thanks for the Kay Ross magical touch. You never cease to amaze us with your speed and efficiency (and of course your talent!)"
C.A. Lin, Kosmo

More >


You are here: Home > Marketing > Services

Are You Ready To Get Money-In-The-Bank
Results With Your Marketing?

I'm Kay Ross, a Hong Kong-based marketing consultant & coach, editor and copywriter, and I'll help you get money-in-the-bank results with your marketing.

My services include:

  1. Marketing consulting & coaching
  2. Editing and copywriting of compelling English-language marketing communications material ("copywriting" means writing the words of your marketing messages, not advising you about legal copyright - I'm not a lawyer)
  3. Training you and your team about marketing, content marketing (i.e., using storytelling in your marketing), copywriting, media relations, twitter, public speaking, approaching business and life with an improvisational mindset...

Check out my CV, Courses, Portfolio, Testimonials, Articles, Resources, Podcasts and FAQ pages.


"Twitter Magic" package

Are you still unconvinced about the value of twitter? Or have you created a twitter account, and you need help with crafting a compelling twitter bio and effective tweets?

Combining all of my services, I'm now offering a "Twitter Magic" package, in which I'll:

  • Explain how and why you could/should be using twitter for your business
  • Help you set up your twitter account
  • Turbocharge your bio
  • Brainstorm with you regularly about the kind of content you could post
  • Train you about: basic twitter etiquette; how to follow/unfollow/block people; how to find interesting people to follow; how to re-tweet other people's tweets; how to create lists...
  • Write some tweets for you, and/or edit tweets that you draft yourself (especially if English is not your first language)
  • Keep an eye on your account, and inform you if I spot any problems or opportunities

How will it work? I'll charge a monthly fee (minimum three-month package) based on the number of tweets you want me to write/edit per week and the number of brainstorming sessions you want per month. If you're in Hong Kong, I'll meet with you face-to-face. If not, we'll communicate by phone and email.

Note: I won't manage your twitter account for you 24/7 and I don't want to know your password - YOU have to be the one in charge, posting tweets and monitoring and responding to what people are saying to/about you. It's about authenticity.

Or here's another option, if you're in Hong Kong: an introductory two-hour "Twitter Tutorial" session, in which I'll sit beside you (and up to two other people from your organisation), in front of your computer, to show you how to get started on Twitter, what to do, what NOT to do, and WHY Twitter is a fabulous tool for your business, if you use it right. HK$2,000 for one person, HK$3,000 for two people at the same time; HK$4,000 for three people at the same time.

Contact me today to get started. (And check out my twitter account, @kayross, and the "Twitter Tips and Resources" series on my blog.)


1. Marketing consulting & coaching

I'll partner with you to:

  • review your branding, advertising, PR, media relations, customer service, social media strategies, design, packaging, distribution, pricing, website usability, sponsorship, events, staff training, admin and HR procedures... anything that falls under the umbrella of "marketing" (and in my opinion, EVERYTHING is marketing!)
  • help you and your team to understand what it is that your customers are really buying when they buy your product or service
  • devise creative marketing strategies that make the best use of all your resources (including some that you probably don't even realise you have!), and get measurable results
  • assess the effectiveness of all your current marketing communications material
  • identify your ideal prospective clients (and the people who influence them)
  • craft a juicy "elevator speech"
  • find and craft compelling, shareworthy stories about what you do and why that matters to your customers
  • identify possible alliances and business development opportunities
  • spot opportunities
  • share useful articles and resources about marketing
  • encourage you to see your business from the customer's point of view - I'll be an advocate for the customer's wants and needs
  • be your sounding board and one-on-one coach about your marketing strategies and activities

If that's what you're looking for, I invite you to contact me today.

2. Editing and copywriting

You know how Trinny and Susannah of "What Not to Wear" fame do makeovers of badly dressed women? Well, I do makeovers of badly written, ineffective marketing messages.

Words are powerful. They've started - and ended - wars and love affairs. The RIGHT words in your marketing messages, aimed at the RIGHT people, will help you to "sell more stuff" and make more money (whether your "stuff" is a product, a service or an idea).

So I'll be your wordsmith for all your English-language marketing communications material, including:

  • ads
  • brochures
  • websites
  • your twitter bio (see my blog post, "Convince Me With Your Twitter Bio. Please!")
  • tweets
  • newsletters
  • articles
  • media releases
  • direct mail pieces
  • speeches
  • reports
  • project proposals
  • video scripts
  • business letters and e-mails...

I'm not just talking about correct grammar and spelling (although they're definitely important). What I'm most passionate about is crafting compelling marketing messages that:

  • express the distinctive essence and personality of you and your business or organisation
  • project the right image
  • make sense to the readers
  • create the intended emotional response in them
  • inspire them to take the precise ACTION you intend (pick up the phone, subscribe to your mailing list, buy your product or service, support your cause, refer a friend...)

So I approach all of my writing and editing work from a marketing point of view. I won't write or edit a single word for you until I understand you, your organisation, your brand, your products and services, your target market and the purpose of every document. In fact, I'll definitely have lots of questions for you - check out my article, "So You Want To Commission A Freelance Writer/Editor?".

By the way, that means I'm not interested in a last-minute, one-off, "can-you-check-our-brochure-because-it's-just-about-to-go-to-print?" transaction.

And while I'm working on writing/editing your marketing material, I'll probably also offer you some strong opinions and recommendations about all the other elements of your marketing.

If that sounds good to you, please contact me today.


3. Training

I present public courses and tailor-made in-house corporate training seminars about:

  • marketing
  • content marketing (that means using storytelling in your marketing)
  • copywriting - how to write effective marketing messages (it's not about copyright law)
  • how to write a media release, and the do's and don'ts of media relations
  • social media, in particular twitter
  • how to write effective business English
  • the skills of editing
  • how to approach business (and life) with an improvisational mindset, so that you and your team are better at teamwork, leadership, communication, creativity, innovation and nimble responsiveness to change

I'm also delighted to be a guest speaker at conferences, seminars and workshops for professional bodies, Chambers of Commerce, universities and non-profit community organisations.

My performing skills definitely come in handy with my training and public speaking work. In fact, a student in one of my marketing courses wrote: "I thought the course was exactly as I anticipated. The teacher was highly proficient. Kay Ross is a natural communicator." In particular, I teach workshops that give participants a fun, hands-on experience of the principles, skills and mindset that improvisation performers use - the results, for individuals, teams and organisations, include better leadership, teamwork, communication, creativity and nimble responsiveness to change.

If that sounds like something you want or need, contact me today.


What I'm not...

Just to be clear, I'm not:

  • a graphic designer (but I know several excellent designers that I can recommend)
  • a website designer (but I recommend Stella at StarBright Group, who designed this site for me)
  • a website technical expert (but I recommend Billy at Canaan Internet Marketing, who handles all the technical elements of this site for me)
  • a translator
  • a teacher of English grammar and conversation
  • an advertising agency
  • a PR firm
  • a copyright lawyer


The next step

First, please browse the rest of my website (especially my Meet Kay, CV, Courses, Portfolio, Testimonials, Articles, Resources, Podcasts and FAQ pages) to get to know me and my skills, background and values.

Then, contact me today to arrange an initial, no-obligation discussion. If we agree to move ahead, I guarantee that you'll get money-in-the-bank results with your marketing.

P.S. If you'd like a free copy of my "Sell the Sizzle" article, full of practical tips about how to write compelling marketing communications material, please go to the opt-in box in the top right-hand corner of this page. You'll also automatically receive my free monthly marketing e-newsletter.


First Name
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I come up with
bright marketing ideas
Photo by Kenneth Lim

Sharing tips at the "Making the Most of the Media" seminar
September 18, 2006

Speaking to would-be entrepreneurs at the Women Business Owners Club's "How to Start and Run Your Own Business" seminar
October 13, 2007

Me with my trusty red editing pen
July 2010
Photo by Kenneth Lim