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34 High-Integrity, Low-Cost Marketing and Branding Strategies for Soul Inspired Entrepreneurs

My information product, "34 High-Integrity, Low-Cost Marketing and Branding Strategies for Soul-Inspired Entrepreneurs", is a recording and transcript of a teleseminar I presented. I think you'll be very pleasantly surprised at the price!
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Spotlight on Marketing - Kay's Blog

My blog, Spotlight on Marketing, is the place for us to share thoughts, opinions, questions and answers about marketing (especially marketing with integrity, from the heart). I invite you to participate in the conversation.


Podcasts: Journalists Reveal All...

You want publicity for yourself, your business or organisation, your products, your services and your events, right? Lots of it. And preferably for free, yes?

One of the best ways to get that free publicity is through media coverage (an added benefit is that it has a lot more credibility than advertising).

But how do you get that free coverage?

To find out how, listen to my FREE audio interviews with three Hong Kong journalists, who share insiders' tips about how to write a media release and how to approach journalists with an idea for a story. (Just to reassure you, yes, the interviews are in English, and the principles apply just about anywhere around the world.)

My Marketing E-Newsletter

Are you a sole/soul entrepreneur who struggles with marketing? I invite you to sign-up for my FREE monthly e-newsletter - see the opt-in box in the top right-hand corner of this page.

Each issue includes practical tips about marketing-related topics, links to useful resources, and my personal reflections about doing business with heart and soul. All designed to lovingly challenge and support you to become a confident and passionate marketer, so you express the truth of who you really are and succeed in business.

Here's what some of my subscribers have said about my e-newsletter:

“This is incredible!! Full of useful information and the whole thing just flows. I was in a middle of something when I received it, but I stopped and read it through.”
Kumi Masunaga, Drum Jam, Hong Kong, about the June 2010 issue

"Great newsletter... easy to read, informative, practical, personal. Thanks!"
Angela Spaxman, business and career coach, Hong Kong

"Your site and newsletters are very professional. It's also a pleasure to receive such valuable advice without cost."
Leah Rempel, writer and life coach, Guangzhou, China

"Thanks so much for this inspiring newsletter - I love it very much! Nicely done, a lot of information, just great!! And you inspired me to work on my website in order to improve my own coaching business here in Switzerland. I want to get it on the next level, so I do need a website and ask for referrals... Thanks for sharing your experiences and inspiring me to get my business into gear..."
Heike Lorenz, life coach, Switzerland

“Kay, I LOVE your newsletter! You inspire me to be very clear about what I have to offer.”
Terry Nicholetti, corporate trainer, Washington DC, USA

When you sign up, I'll send you a gift to say thank you: a copy of my article, "Sell the Sizzle", about how to write compelling marketing communications material.

Ready to get started? Just go to the opt-in box in the top right-hand corner of this page and sign up - it only takes a few seconds!

Books

Here's a list of books about marketing that I recommend (my all-time favourite is "Selling the Invisible" by Harry Beckwith).

And here's a list of books about grammar, writing and style that I recommend.

To order books online, visit:

www.amazon.com

www.paddyfield.com (based in Hong Kong)

Hong Kong resources

Angela Spaxman
www.spaxman.com.hk
Angela coaches managers and professionals in Asia to achieve career fulfillment and success, and also works with organisations that are implementing leadership development or culture change programs involving coaching.

The Australian Chamber of Commerce in Hong Kong
www.austcham.com.hk
The Chamber is a forum and a resource for Australian-related businesses (and Australians in business) in Hong Kong, Macau and South China. I'm a member.

Canaan Internet Marketing
www.canimarket.com.hk
My friend Billy Wong is the man to talk to about website design, e-marketing and search engine optimisation.

Bruce Foreman
www.photoswithanedge.com
Bruce is a Hong Kong-based Australian professional photographer who specialises in corporate and travel photography. He took many of the photos that appear on the Healing section of my website.

Freedom From Fear Coaching
www.freedomfromfearcoaching.com
My friend Glynis Ferguson is a gifted and loving coach.

The Entrepreneurs Club
www.entrepreneurs.com.hk
A mutual support and information-sharing group for current and would-be entrepreneurs, and anyone with an entrepreneurial spirit.

Hong Kong Women Business Owners Club
www.hkwboc.org
A business organisation dedicated to encouraging, assisting and inspiring small business owners. I'm a member, and also a frequent guest-speaker at their training workshops. (It's called the Women Business Owners Club, but they do accept men as members - weird, isn't it?)

Hong Kong Women in Publishing Society
www.hkwips.org
A mutual support and information-sharing group for women who work in, or are interested in anything to do with, writing and publishing. I'm a member (and a former President).

International Association of Business Communicators, Hong Kong
www.iabchk.com
The IABC/HK is the local chapter of the International Association of Business Communicators. Members are professionals in the areas of corporate and marketing communications, public relations, internal and external communications, media relations, community relations, public affairs, investor relations and government relations.

Organising Solutions
www.organisingsolutions.com
Hong Kong's leading organising consultancy. Led by my friend Kristin Lowe (a member of the Women Business Owners Club), the company helps individuals, families and companies to get more organised, effective and productive. In fact I'm a happy client - Kristin helped me re-organise my home office so that I work much more productively.

Stine Baska
www.baska.com.au
Stine is a Hong Kong-based professional photographer who took the lovely black-and-white portrait of me that you see on the main banner of this website. She specialises in portraits of children and families, using natural light.

S. Liu & Co.
www.hongkongcpa.com
My friend Suzanne Liu Duddek is "the accounting expert for expats" in Hong Kong.

Wiseword Language Services Company
www.wiseword.com.hk
My friend Aimee Ng heads this translation/interpretation company.

International resources

Archetype Discoveries Worldwide
www.archetypediscoveriesworldwide.com
This American company, led by French "cultural anthropologist" Dr Clotaire Rapaille, studies why people from different cultures live and buy as they do. (Check out his book, "The Culture Code".)

A.Word.A.Day
http://wordsmith.org/awad/index.html
The magic and music of words. Wordsmith.org is a worldwide online community of some half-million readers who share a love for words, wordplay, language and literature.

BrandChannel
www.brandchannel.com
They boldly call it "the world's only online exchange about branding". Subscribe to their free e-newsletter.

Building Brands
www.buildingbrands.com
My friend Colin Bates is a brilliant Hong Kong-based branding consultant. I highly recommend his free e-newsletter.

Daphne Gray-Grant
www.publicationcoach.com
Daphne is a US-based writing coach who helps corporate writers to write better. I like the snappy tips in her weekly "Power Writing" e-newsletter.

Effortless Prosperity
www.effortlessprosperity.com
Delightful US-based author and trainer Bijan Anjomi teaches about the concept of "effortless prosperity" - it's about being open to abundance in all areas of your life. I've been to several of his fun talks and workshops.

Excellerated Business
www.excellerated.com
This is the US-based organisation that presents the "Money & You" business and personal development seminar (which I did in Adelaide in March 1989) and several other powerful, experiential training programmes.

Help! My Business Sucks!
http://helpmybusiness.com
Maverick British marketer Andrew Lock shares powerful, unconventional (and fun) marketing ideas in his weekly 10-minute Web TV show for entrepreneurs. And it's free!

Jay Abraham
www.abraham.com
American author and trainer Jay Abraham is one of the world's top marketing and business development consultants. I attended his "Strategic Business-Building Weekend" seminar in Kuala Lumpur in August 2006.

Kendall SummerHawk
www.kendallsummerhawk.com
Kendall is a US-based business coach, author and trainer. She's especially good at working with female entrepreneurs (particularly coaches and service providers like me). She's called "The Horse-Whisperer for Business" because she uses horses and horse-related metaphors to inspire her clients to live authentic, powerful, prosperous lives.

Kendall offers monthly and annual coaching programmes, and some terrific information products, including the CD/workbook set titled "How To Charge What You're Worth And Get It!". Here's the details (I'm an affiliate of Kendall's, so please tell her I sent you).

MarketingProfs
www.marketingprofs.com
This site offers "marketing know-how from professionals and professors". Subscribe to their free weekly e-newsletter (my favourite), with short, practical articles about all aspects of marketing. There's also a "knowledge exchange forum" where you can ask marketing questions and tap into the wisdom of the marketingprofs.com community.

Marketing Survival Kit
www.marketingsurvivalkit.com
This site promises "Small Business Marketing Solutions that Produce Optimal Results".

Orla
www.orla.org
Are you drowning in a deluge of e-mail, suffering from information overload and wasting time on unimportant stuff? Orla is a common-sense, user-friendly tool and training programme that enables people and businesses to work more effectively, efficiently and productively. I'm a happy client, because I end every workday with an empty e-mail inbox and outbox - brilliant!

PR Leads
www.prleads.com
This US-based company offers "the fastest, easiest, and most economical way to get publicity". They put you in touch with journalists in the USA who are looking for experts to interview, on a wide range of topics. On the home page, scroll down to listen to an interview with founder Dan Janal about how PR Leads can help you. To subscribe to the PR Leads service, visit my affiliate link.

PRIORITY ONE TRAINING
www.priorityonetraining.com.au
PEOPLE DEVELOPMENT - WE HOLD THE KEY: Leadership, Team Membership, Presentations, Managing Performance

Ron Kaufman
www.ronkaufman.com
Ron Kaufman is a Singapore-based American author and trainer who's passionate about helping companies and organisations to build a superior service culture and deliver quality customer service. Subscribe to his free e-newsletter.

SelfGrowth.com
www.selfgrowth.com
SelfGrowth.com describes itself as "the most complete guide to information about Self Improvement, Personal Growth and Self Help on the Internet. It is designed to be an organized directory, with articles and references to thousands of other Web Sites on the World Wide Web." It features articles about business, marketing, leadership, communication, teamwork, coaching...

Spiritus Business Directory
http://snipurl.com/do652
After connecting with a wonderful woman named Shelagh Jones on twitter, I came across a resource she created called the Spiritus Business Directory ("the spiritual marketing directory"). I signed up and created a profile page for myself, promoting my marketing consulting/copywriting/editing work. I also invited people to contact me if they want to present business and/or spiritual workshops in Hong Kong. Within 24 hours, I received nibbles of interest from potential business partners, allies or clients around the world.

Success Resources
www.srpl.net
Success Resources is an educational organisation that promotes business and personal development programs all over Asia. They have offices in Singapore, Malaysia and Hong Kong.

The Williams Inference Center
www.williamsinference.com
This US company identifies and tracks "anomalies" - early indicators of change, opportunities and threats in the global environment (economic, political, social, technological and demographic) that could impact YOUR business. I do some research for them, monitoring the English-language media in Hong Kong. See my Services page for more details.

Recommend your favourites

What are YOUR favourite resources about business, marketing and copywriting?