Posts tagged with writing
15 January 2011 - What Makes a Piece of Writing “Good”?
A while ago I was asked to fix the grammar and spelling of the text of a website. Sure, I could have done that, but I chose not to because it wouldn’t have magically fixed the fact that it was just plain bad writing. So what makes a piece of writing “good”? And how does an editor fix a piece of bad writing?
26 July 2010 - Twitter Tips and Resources – Part 26
This is Part 26 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
8 July 2010 - Why I Care About Grammar (and Why You Should Too)
On twitter, I recently came across a tweet and a blog post in which the writers both suggested that grammar isn’t important. It’s a common enough opinion. I happen to disagree with it. As a marketing consultant and a professional copywriter and editor, I care passionately about words and grammar – they’re the tools of my trade.
6 July 2010 - Grammar Tip: Catch That Dangling Clause!
Maybe I’m a bit of a nerd when it comes to grammar and spelling, but I think they’re important. One kind of bad grammar that particularly annoys me is the misuse of introductory clauses in a sentence. In this article, I share some examples of badly written sentences, and offer my suggested improved versions.
6 October 2009 - Don’t Be A “Killer” Marketer
In recent months I’ve seen lots of e-mails, e-newsletters, invitations and tweets that use variations on the word “kill” in order to tempt me buy a product, use a service or attend an event. But I don’t want “killing” to have anything to do with how I do business or relate to people.
17 September 2009 - A Copyright Con Job
A global organisation for expatriate professional Australians is inviting expat Australian writers to submit articles for their website. But they’re not offering payment, AND they expect to own copyright not only to the content of a writer’s article but also to the writer’s biographical and contact info.