Spotlight on Marketing

This is Part 76 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

A marketing guy that I follow on twitter, Alan See, recently listed me in his article, “50 Marketing Leaders Over 50 You Should Know”, published in “Global CMO The Magazine”. Find out how I – and lots of other interesting people – replied to his questions about innovation and keeping an eye on the future.

This is Part 75 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.

This is Part 74 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

I’ve read hundreds of articles about the ROI of social media, and I confess that I still don’t know how to calculate it. I’m certainly not saying we shouldn’t measure the results of our social media activities. I’m just saying that I don’t know how to calculate useful, accurate numbers for the ROI equation.

Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.

This is Part 73 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 72 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 71 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).