Posts tagged with “storytelling”
31 December 2014 - Books That Delighted Me in 2014 (And A Few That Didn’t)
Here are some of the books I’ve read, enjoyed and been inspired by in 2014 (they weren’t necessarily published in 2014). In each category, I’ve listed the books in order of my subjective preference. I’ve also listed some books that I wanted to enjoy but found disappointing.
25 November 2014 - A Feel-Good Story About A Cat – And Yes, It’s Relevant For Marketers
When you talk or write about the benefits of your product or service, give specific, concrete, emotion-evoking examples. What do people get to be, do, have and feel as a result of using your product or service? And what would that mean for them?
9 September 2013 - Twitter Tips and Resources – Part 78
This is Part 78 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
26 April 2013 - All About Improv, Applied Improv, Creativity, Play, Innovation…
Improvisation (also called improv) is a very effective tool for helping people to develop their creativity and thrive in an unpredictable world. I’ve compiled a huge list of resources about improv and applied improv, and more generally about the related topics of creativity, play and innovation, and I’ve decided to share it with the world. For free. Enjoy!
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.
8 August 2012 - Thriving in Uncertainty – The Promise of Improv
Life and business are unpredictable – no matter how much we plan, we never know what’s going to happen next, do we? Kind of like improv. On July 12-13, I participated in a fabulous two-day conference in Melbourne, Australia, titled “Thriving in Uncertainty”. It was about the concept of “applied improvisation”.
29 March 2012 - Give ’em Something to Talk About
Once upon a time, marketers spread the word about their products and services by paying for advertising, sending media releases to journalists, blasting out emails, and using their websites to talk AT people. It was all one-way, pushy, disruptive and mostly unwelcome broadcasting. That doesn’t work anymore. “Content Marketing” means creating and using compelling content. It’s about being of service, having a conversation with people, and humanising your brand.