Posts tagged with Selling
5 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
6 June 2013 - If You Build A Better Product, Will They Buy?
I spotted this statement recently: “If a product is great and everybody loves it, it will sell.” And I say no, not necessarily. A great product by itself is not enough. You need to ensure that customers have a good reason to buy your product, can easily find and buy it, want to come back again and again, and happily recommend your product (and you) to others.
16 June 2010 - Why I Don’t Want Affiliate Fees, Thank You
I’ve come to the conclusion that the whole affiliate system leaves an icky feeling in my gut, and I don’t want anything to do with it. OK, so maybe I’m not very business-minded or entrepreneurial. Some people are great at negotiating deals, putting sellers in touch with buyers and taking a cut; I’m just not like that, and I don’t want to be.
3 June 2010 - Who Really WANTS Your Service?
Do you know what kind of people are your MOST likely potential clients? You’re much more likely to succeed if you identify and communicate with the people who are most likely to WANT services like yours, i.e. people who have already demonstrated an interest in, and a willingness to pay for, services like yours.
7 March 2010 - How NOT to Ask for Help
I recently received an e-mail, out of the blue, from a young man in Hong Kong who has started a new and worthy business. He found my website via Google, and wrote to me to ask me to mentor him. This blog post explains why his approach didn’t work for me.
18 January 2010 - What’s the REAL Purpose of Marketing?
One of my favourite quotes about marketing comes from Sergio Zyman, the former global marketing boss of The Coca-Cola Company and the author of “The End of Marketing As We Know It” and “The End of Advertising As We Know It”. He wrote: “The purpose of marketing is to sell more stuff.”
10 January 2010 - A Win-Win Marketing Deal? I Think Not!
A potential client recently contacted me, asking me to edit her monthly e-newsletter. She proposed that because she has no budget for marketing, she’d pay me for my services by referring others to me. I say pay me AND offer referrals.
6 October 2009 - Don’t Be A “Killer” Marketer
In recent months I’ve seen lots of e-mails, e-newsletters, invitations and tweets that use variations on the word “kill” in order to tempt me buy a product, use a service or attend an event. But I don’t want “killing” to have anything to do with how I do business or relate to people.