Spotlight on Marketing

This is Part 14 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

A list of tips on how to get media coverage (and how not to alienate journalists).

People prefer to do business with people and companies they like, trust and respect. If you provide a professional service, it’s especially important to build that “like, trust and respect” factor. One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that.

This is Part 10 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 7 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 5 of a list of resources I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.