Spotlight on Marketing

This is Part 28 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 6 of a list of resources about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

I just spotted a horrible, cringe-inducing phrase on the website of a professional service provider.

This is Part 25 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 24 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

On twitter, I recently came across a tweet and a blog post in which the writers both suggested that grammar isn’t important. It’s a common enough opinion. I happen to disagree with it. As a marketing consultant and a professional copywriter and editor, I care passionately about words and grammar – they’re the tools of my trade.

This is Part 23 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 22 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

As a Sixties girl, I’ve always been a bit of a Luddite – the very thought of having my own website, let alone a blog, used to send cold shivers down my spine! I started blogging in April 2010 and I’m having the time of my life! I now have the BEST platform for marketing myself and my books to kids, parents, teachers, the world!

Do you know what kind of people are your MOST likely potential clients? You’re much more likely to succeed if you identify and communicate with the people who are most likely to WANT services like yours, i.e. people who have already demonstrated an interest in, and a willingness to pay for, services like yours.