Posts tagged with Marketing
30 April 2013 - Meet 50 Marketing Leaders Over 50
A marketing guy that I follow on twitter, Alan See, recently listed me in his article, “50 Marketing Leaders Over 50 You Should Know”, published in “Global CMO The Magazine”. Find out how I – and lots of other interesting people – replied to his questions about innovation and keeping an eye on the future.
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.
8 April 2013 - The 10 Immutable Laws of Editing and Proofreading
The client probably doesn’t know what editing and proofreading are, how long those tasks take, or what they’re worth. That’s not their fault. It’s your job, as an editor/proofreader, to educate them.
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.
23 December 2012 - 52 Articles About the ROI of Social Media
Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
8 August 2012 - Thriving in Uncertainty – The Promise of Improv
Life and business are unpredictable – no matter how much we plan, we never know what’s going to happen next, do we? Kind of like improv. On July 12-13, I participated in a fabulous two-day conference in Melbourne, Australia, titled “Thriving in Uncertainty”. It was about the concept of “applied improvisation”.
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.