Posts tagged with Marketing
27 February 2015 - Your Customers Are Smarter Than You
Are your customers using your products or services in ways you didn’t expect and couldn’t have dreamt of? Asking for and paying attention to their stories might inspire you to develop some popular new products or services, lead to some profitable new revenue streams for you, and give you some terrific content to share.
31 December 2014 - Books That Delighted Me in 2014 (And A Few That Didn’t)
Here are some of the books I’ve read, enjoyed and been inspired by in 2014 (they weren’t necessarily published in 2014). In each category, I’ve listed the books in order of my subjective preference. I’ve also listed some books that I wanted to enjoy but found disappointing.
25 November 2014 - A Feel-Good Story About A Cat – And Yes, It’s Relevant For Marketers
When you talk or write about the benefits of your product or service, give specific, concrete, emotion-evoking examples. What do people get to be, do, have and feel as a result of using your product or service? And what would that mean for them?
15 August 2014 - How to Write a Media Release and Influence a Journalist – Part 23
This is Part 23 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.
5 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
10 February 2014 - The 7 Habits of Highly Annoying Websites
White text on a black background, pop-up ads, cheesy stock photos… What other habits of highly annoying websites would you add to this list?
6 June 2013 - If You Build A Better Product, Will They Buy?
I spotted this statement recently: “If a product is great and everybody loves it, it will sell.” And I say no, not necessarily. A great product by itself is not enough. You need to ensure that customers have a good reason to buy your product, can easily find and buy it, want to come back again and again, and happily recommend your product (and you) to others.
30 April 2013 - Meet 50 Marketing Leaders Over 50
A marketing guy that I follow on twitter, Alan See, recently listed me in his article, “50 Marketing Leaders Over 50 You Should Know”, published in “Global CMO The Magazine”. Find out how I – and lots of other interesting people – replied to his questions about innovation and keeping an eye on the future.
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.