Posts tagged with Facebook
8 March 2013 - Confession: I Do Not Know How To Calculate The ROI Of Social Media
I’ve read hundreds of articles about the ROI of social media, and I confess that I still don’t know how to calculate it. I’m certainly not saying we shouldn’t measure the results of our social media activities. I’m just saying that I don’t know how to calculate useful, accurate numbers for the ROI equation.
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
1 July 2011 - How to Measure Your Social Media ROI, Success and Influence
In my e-travels over the past year, I’ve compiled a list of more than 550 articles about the who, what, when, where, why and how of social media. Now, I’ve extracted a list of 50 articles that are specifically about how and why to measure your Return on Investment (ROI), success and influence in social media.
17 June 2011 - A Facebook Like Is Worth Nothing
I saw a newspaper article recently about an online campaign being run by the French hotel brand Sofitel. The brand “hopes to double fans of its Facebook page through the campaign.” Please! What nonsense! The number of fans on a brand’s Facebook page is meaningless, and aiming to double that number is a meaningless, ridiculous goal for a brand.
19 February 2011 - 51 Low-Cost or No-Cost Ways to Promote Your Business
Not long ago, I sat down and came up with 51 low-cost or no-cost ways to promote your business during a recession. There are enough good ideas here that you should be able to use a good number of them for your business and, as a result, grow your sales and revenue.
15 January 2011 - What Makes a Piece of Writing “Good”?
A while ago I was asked to fix the grammar and spelling of the text of a website. Sure, I could have done that, but I chose not to because it wouldn’t have magically fixed the fact that it was just plain bad writing. So what makes a piece of writing “good”? And how does an editor fix a piece of bad writing?
9 December 2010 - Please Don’t Change Your Profile Picture
If you’re on Facebook, you’ve probably seen (or even participated in) that recent campaign that involved changing your profile picture to a cartoon character. At first, I didn’t understand what that was all about, then I discovered that the aim was to “stop child abuse”.