Posts tagged with Customer Service
27 February 2015 - Please Do Not Treat Your Customers Like This
In the past two days I’ve had three experiences, as a customer, of being treated as a nameless, commoditised piece of data. Please don’t treat YOUR customers like that.
27 February 2015 - Your Customers Are Smarter Than You
Are your customers using your products or services in ways you didn’t expect and couldn’t have dreamt of? Asking for and paying attention to their stories might inspire you to develop some popular new products or services, lead to some profitable new revenue streams for you, and give you some terrific content to share.
5 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
6 June 2013 - If You Build A Better Product, Will They Buy?
I spotted this statement recently: “If a product is great and everybody loves it, it will sell.” And I say no, not necessarily. A great product by itself is not enough. You need to ensure that customers have a good reason to buy your product, can easily find and buy it, want to come back again and again, and happily recommend your product (and you) to others.
6 February 2013 - Are Your Customers Delighted?
It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.
9 July 2012 - Does Bad Marketing Piss You Off?
I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.