Spotlight on Marketing

I spotted this statement recently: “If a product is great and everybody loves it, it will sell.” And I say no, not necessarily. A great product by itself is not enough. You need to ensure that customers have a good reason to buy your product, can easily find and buy it, want to come back again and again, and happily recommend your product (and you) to others.

It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).

Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.

Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.

Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.

I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.

When I’m a registered member of an organisation, I don’t like it when the home page of the organisation’s website gives a lot more priority to attracting new members than to serving existing members.

If you don’t make it easy for me to understand who you are, what you do and what you stand for… that’s bad marketing, and it hurts you.

I recently had a frustrating experience with an organisation I wanted to support. This was a non-profit organisation that was presenting an interesting event in Hong Kong. I really wanted to attend the event, so I went to the event website to find out how to get a ticket. But I couldn’t find any information on the site about how to do that.