Posts tagged with “corporate storytelling”
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
8 August 2012 - Thriving in Uncertainty – The Promise of Improv
Life and business are unpredictable – no matter how much we plan, we never know what’s going to happen next, do we? Kind of like improv. On July 12-13, I participated in a fabulous two-day conference in Melbourne, Australia, titled “Thriving in Uncertainty”. It was about the concept of “applied improvisation”.
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.