Posts tagged with Copywriting/Editing
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
5 April 2011 - Before a Freelance Writer/Editor Can Give You a Quote…
Have you decided to commission a freelance writer/editor to write or edit a document for your company or organisation? Here are some questions that she’ll need to ask you before she can give you a realistic quote, accept the assignment and start the work
9 December 2010 - Please Don’t Change Your Profile Picture
If you’re on Facebook, you’ve probably seen (or even participated in) that recent campaign that involved changing your profile picture to a cartoon character. At first, I didn’t understand what that was all about, then I discovered that the aim was to “stop child abuse”.
6 August 2010 - Copywriters, Here’s What Your Readers Are Probably Thinking
Copywriters, before you write a single word, think about the questions your readers will probably ask, consciously or unconsciously, when they receive your message. Somewhere, somehow, in your copy, you need to answer those questions.
22 July 2010 - How NOT to Write a Marketing Message
I just spotted a horrible, cringe-inducing phrase on the website of a professional service provider.
27 May 2010 - So You Want To Write a Media Release and Influence a Journalist? Part 4
Here’s Part 4 of a list of resources that I’ve compiled about media releases and media relations
14 May 2010 - So You Want to Write a Media Release and Influence a Journalist? Part 3
Here’s Part 3 of a list of resources that I’ve compiled about media releases and media relations.
30 April 2010 - So You Want to Write a Media Release and Influence a Journalist? Part 2
On April 27, I published a list of resources about media releases and media relations. In the few days since then, thanks to twitter, I’ve come across lots more good stuff, so it looks like a series is born – here’s Part 2.
27 April 2010 - So You Want to Write a Media Release and Influence a Journalist?
I’ve recently presented some training workshops for Public Relations account executives, and in researching and preparing for the workshops I compiled a list of useful resources (articles, podcast recordings, blog posts, a slide presentation…) about media releases and media relations.
11 November 2009 - How To Waste HK$41,760 On One Ad
In today’s “South China Morning Post” newspaper in Hong Kong, there’s a HUGE and attractively designed ad for the Faculty of Humanities at The Hong Kong Polytechnic University. It would have cost the advertiser HK$41,760. But it’s a total waste of money.