Spotlight on Marketing

In business, you shouldn’t wait until your product or service is perfect before you launch it – you just have get something out there, listen to the feedback, and adjust as you go. That’s a lot like what improvisation performers do.

Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.

Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.

I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.

A subscriber to my enewsletter, Mirek Plowiek from Katowice in Poland, had this burning question about marketing: “Which is more important when communicating with your audience: say things you really want to say, or say things that people want to hear?” With thanks to Mr Shakespeare, my reply to Mirek is: “In your marketing, to thine own self be true.”

I watched a video blog post by Marie Forleo about how to deal with refund requests and unhappy customers. A viewer/reader commented on Marie’s blog: “It’s always better to give your customers what they want. Even if it means NOT getting their money. We’re in business to serve…” Hmmm, I’m not so sure about that.

If you don’t make it easy for me to understand who you are, what you do and what you stand for… that’s bad marketing, and it hurts you.

People prefer to do business with people and companies they like, trust and respect. If you provide a professional service, it’s especially important to build that “like, trust and respect” factor. One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that.

This is Part 43 of an ever-growing series of blog posts, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 30 of an ever-growing series of blog posts, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).