Posts tagged with business
31 December 2014 - Books That Delighted Me in 2014 (And A Few That Didn’t)
Here are some of the books I’ve read, enjoyed and been inspired by in 2014 (they weren’t necessarily published in 2014). In each category, I’ve listed the books in order of my subjective preference. I’ve also listed some books that I wanted to enjoy but found disappointing.
5 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
5 January 2013 - How To Succeed In Business: Improvise!
In business, you shouldn’t wait until your product or service is perfect before you launch it – you just have get something out there, listen to the feedback, and adjust as you go. That’s a lot like what improvisation performers do.
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.
9 July 2012 - Does Bad Marketing Piss You Off?
I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.
5 January 2012 - In Your Marketing, To Thine Own Self Be True
A subscriber to my enewsletter, Mirek Plowiek from Katowice in Poland, had this burning question about marketing: “Which is more important when communicating with your audience: say things you really want to say, or say things that people want to hear?” With thanks to Mr Shakespeare, my reply to Mirek is: “In your marketing, to thine own self be true.”
20 September 2011 - Why Are You In Business?
I watched a video blog post by Marie Forleo about how to deal with refund requests and unhappy customers. A viewer/reader commented on Marie’s blog: “It’s always better to give your customers what they want. Even if it means NOT getting their money. We’re in business to serve…” Hmmm, I’m not so sure about that.
1 September 2011 - Bad Marketing Pisses Me Off
If you don’t make it easy for me to understand who you are, what you do and what you stand for… that’s bad marketing, and it hurts you.
10 June 2011 - 10 Tips for Building Your Reputation as an Expert in Your Field
People prefer to do business with people and companies they like, trust and respect. If you provide a professional service, it’s especially important to build that “like, trust and respect” factor. One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that.