Posts tagged with bad marketing
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.
9 July 2012 - Does Bad Marketing Piss You Off?
I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.
31 May 2012 - Please Make It Easy For Me To Buy
I saw an ad in the newspaper for an interesting-looking talk presented by the Hong Kong Design Centre. So I went to their website to find out more about it. This is the process for registering…
27 May 2010 - So You Want To Write a Media Release and Influence a Journalist? Part 4
Here’s Part 4 of a list of resources that I’ve compiled about media releases and media relations
14 May 2010 - So You Want to Write a Media Release and Influence a Journalist? Part 3
Here’s Part 3 of a list of resources that I’ve compiled about media releases and media relations.
30 April 2010 - So You Want to Write a Media Release and Influence a Journalist? Part 2
On April 27, I published a list of resources about media releases and media relations. In the few days since then, thanks to twitter, I’ve come across lots more good stuff, so it looks like a series is born – here’s Part 2.
27 April 2010 - Announcing How NOT to Write a Media Release
I’ve recently been teaching some PR account executives how to write media releases, and all my research and preparation (including reading lots of blog posts by journalists and PR people) has inspired me to write a mock media release, to show you how NOT to do it.
7 March 2010 - How NOT to Ask for Help
I recently received an e-mail, out of the blue, from a young man in Hong Kong who has started a new and worthy business. He found my website via Google, and wrote to me to ask me to mentor him. This blog post explains why his approach didn’t work for me.
26 November 2009 - Sorry, You Can’t Control Your Message
I belong to a business organisation in Hong Kong that often presents terrific training seminars for members and non-members. So I always spread the word about their events. But the organisation’s marketing executive told me recently: “…please let us know in advance if you will be promoting [us] and using our web address as we need to monitor this carefully.” Marketing FAIL!