Posts tagged with Advertising
5 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.
6 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
20 September 2010 - Fish Where The Fish Are
It seems that business owners, especially the owners of new businesses, want to know WHERE to market their products and services so that the right people will see/hear their messages. Maybe I’m stating the obvious, but here’s my answer: You need to “fish where the fish are”. By that I mean your marketing needs to be targeted at the people who are most likely to want/need (and be able to pay for) your product or service, and also at the people who can INFLUENCE those ideal prospective clients to buy your product or service.
2 August 2010 - Twitter Tips and Resources – Part 27
This is Part 27 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
15 February 2010 - I Bought A Toyota. Bugger
An award-winning advertising campaign in Australia and New Zealand in the late 1990s, for the Toyota HiLux truck, showed the comical disasters that befall a farmer, his dog and his wife, who underestimate the truck’s power – hence their dry reaction: “Bugger.” One of Toyota’s competitors could turn that campaign around, against Toyota, by running an ad saying simply: “I bought a Toyota. Bugger.”
11 November 2009 - How To Waste HK$41,760 On One Ad
In today’s “South China Morning Post” newspaper in Hong Kong, there’s a HUGE and attractively designed ad for the Faculty of Humanities at The Hong Kong Polytechnic University. It would have cost the advertiser HK$41,760. But it’s a total waste of money.