http://www.kayross.com/blog the place for us to chat about anything and everything to do with marketing Tue, 31 Aug 2010 07:27:08 +0000 http://backend.userland.com/rss092 en This is Part 28 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it). Here are the latest 10: “7 Simple Rules to Success on Twitter” by Carol ... http://www.kayross.com/blog/2010/08/31/twitter-tips-and-resources-part-28/ Copywriters, before you write a single word, think about the questions your readers will probably ask, consciously or unconsciously, when they receive your message (whether that’s an ad, an e-mail, a brochure, a letter, a tweet, a website, a YouTube video…): Who are you, and why should I listen to you and ... http://www.kayross.com/blog/2010/08/06/copywriters-heres-what-your-readers-are-probably-thinking/ This is Part 27 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it). Here are the latest 10: “The Tao of Tweeting” by Soren Gordhamer (@SorenG on twitter) “Top ... http://www.kayross.com/blog/2010/08/02/twitter-tips-and-resources-part-27/ This is Part 6 of a list of resources I've compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. (See also Part 1, Part 2, Part 3, Part 4 and Part 5.) “The Most Overused Buzzwords and Marketing Speak in ... http://www.kayross.com/blog/2010/07/30/so-you-want-to-write-a-media-release-and-influence-a-journalist-part-6/ This is Part 26 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it). Here are the latest 10: “8 Easy Twitter Monitoring Ideas” by Cindy King (@CindyKing) ... http://www.kayross.com/blog/2010/07/26/twitter-tips-and-resources-part-26/ I just spotted a horrible, cringe-inducing phrase on the website of a professional service provider - she promises that her communication with her clients "is conducted in a facilitative manner". Yuck! Would you ever SAY that in a face-to-face conversation with a client? No? Then don't WRITE that! I don't dare re-write that ... http://www.kayross.com/blog/2010/07/22/how-not-to-write-a-marketing-message/ This is Part 25 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it). Here are the latest 10: “Why I Care About Grammar (and Why You Should ... http://www.kayross.com/blog/2010/07/19/twitter-tips-and-resources-part-25/ This is Part 24 of an ever-growing series of blog postings, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog postings/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it). Here are the latest 10: “Angpang’s Twitter Follow Back Formula” by Angela Montague @angpang) “10 ... http://www.kayross.com/blog/2010/07/13/twitter-tips-and-resources-part-24/ The effort the writer does not put into writing, the reader has to put into reading. - Toulmin’s Law of Composition, by British philosopher, author and educator Stephen Toulmin (1922-2009) On twitter, I recently came across a tweet and a blog post in which the writers both suggested that grammar isn’t important. It’s a ... http://www.kayross.com/blog/2010/07/08/why-i-care-about-grammar-and-why-you-should-too/ Maybe I’m a bit of a nerd when it comes to grammar and spelling, but I think they’re important. Good grammar and spelling don’t magically, all by themselves, make a piece of writing good, but poor grammar and spelling make it hard for readers to understand, enjoy and be convinced ... http://www.kayross.com/blog/2010/07/06/grammar-tip-catch-that-dangling-clause/