http://www.kayross.com/blog the place for us to chat about anything and everything to do with marketing Thu, 26 Jan 2012 18:29:02 +0000 http://backend.userland.com/rss092 en This is Part 16 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. Each part in ... http://www.kayross.com/blog/2012/01/26/so-you-want-to-write-a-media-release-and-influence-a-journalist-part-16/ A subscriber to my enewsletter, Mirek Plowiek from Katowice in Poland, had this burning question about marketing: “Which is more important when communicating with your audience: say things you really want to say, or say things that people want to hear?” With thanks to Mr Shakespeare, my reply to Mirek is: ... http://www.kayross.com/blog/2012/01/05/in-your-marketing-to-thine-own-self-be-true/ This is Part 64 of an ever-growing blog series, with each post featuring links to 10 useful, ... http://www.kayross.com/blog/2011/12/30/twitter-tips-and-resources-part-64/ This is Part 15 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. Each part in the series lists ... http://www.kayross.com/blog/2011/12/21/so-you-want-to-write-a-media-release-and-influence-a-journalist-part-15/ This is Part 63 of an ever-growing blog series, with each post featuring links to 10 useful, funny ... http://www.kayross.com/blog/2011/12/04/twitter-tips-and-resources-part-63/ This is Part 62 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or ... http://www.kayross.com/blog/2011/11/07/twitter-tips-and-resources-part-62/ This is Part 61 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or ... http://www.kayross.com/blog/2011/10/08/twitter-tips-and-resources-part-61/ This is Part 14 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. Each part in the series lists 10 (or sometimes ... http://www.kayross.com/blog/2011/09/28/so-you-want-to-write-a-media-release-and-influence-a-journalist-part-14/ I watched a video blog post by Marie Forleo about how to deal with refund requests and unhappy customers. A viewer/reader commented on Marie's blog: “It’s always better to give your customers what they want. Even if it means NOT getting their money. We’re in business to serve...” Hmmm, I’m not so ... http://www.kayross.com/blog/2011/09/20/why-are-you-in-business/ This is Part 60 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or ... http://www.kayross.com/blog/2011/09/12/twitter-tips-and-resources-part-60/