Comments for Spotlight on Marketing

Comment on So You Want to Write a Media Release and Influence a Journalist? Part 6 by kay

kay — Thu, 26 Aug 2010 12:31:31 +0000

Thanks Davina - glad you found it useful.

Comment on So You Want to Write a Media Release and Influence a Journalist? Part 6 by Davina K. Brewer

Davina K. Brewer — Wed, 25 Aug 2010 23:23:13 +0000

I love posts like this, need to write more of my own. I read a lot of good PR blogs, yet so much great info slips by. Very helpful to have a few listed like this. Thanks.

Comment on Copywriters, Here’s What Your Readers Are Probably Thinking by Frank

Frank — Fri, 06 Aug 2010 01:46:11 +0000

Inspiring! Thanks for sharing.

Comment on So You Want to Write a Media Release and Influence a Journalist? Part 6 by kay

kay — Sat, 31 Jul 2010 03:54:05 +0000

Thanks Christine! I couldn’t find Crystal when I searched. I’ll add her twitter name to my blog post.

Comment on So You Want to Write a Media Release and Influence a Journalist? Part 6 by Christine Perkett

Christine Perkett — Fri, 30 Jul 2010 14:52:05 +0000

Hi Kay,

Thanks so much for including the PerkettPR blog post by Crystal in your list. But - she IS on Twitter! Her handle is http://www.twitter.com/crystalppr

We’re flattered to be included into your integrity list. And, we learned about some other great resources - so thank you! Great stuff!

Kindly,
Christine Perkett
PerkettPR
http://www.twitter.com/missusP

Who do you influence? http://fcinf.com/v/do7w

Comment on Twitter Tips and Resources - Part 26 by Dana Lynn Smith

Dana Lynn Smith — Mon, 26 Jul 2010 13:11:24 +0000

Kay, thanks very much for sharing this list of Twitter tips and for including my article!
Warm wishes,
Dana Lynn Smith, The Savvy Book Marketer

Comment on How NOT to Write a Marketing Message by kay

kay — Sun, 25 Jul 2010 06:16:11 +0000

Thanks Leah. I’m glad I’m not the only person who finds that phrase strange! In fact, I read it out to the participants in a corporate training seminar about copywriting that I taught last week, and the immediate response of one of the participants was: “WTF?!”.

Comment on How NOT to Write a Marketing Message by Leah Dubyk

Leah Dubyk — Sat, 24 Jul 2010 22:24:31 +0000

WOW, you’ve got to be kidding! I use big words too (sometimes) but not like that. I’m still laughing and wondering how to pronounce “that word” and since you mentioned “look, sound and feel like” - that’s a mystery too!

Comment on Why I Don’t Want Affiliate Fees, Thank You by kay

kay — Fri, 23 Jul 2010 09:26:17 +0000

Ah, thanks Shelagh for that clarification. It’s unfortunate that some unethical marketers have used link-cloaking in a deliberately deceitful way, which gives the whole industry a bad reputation.

Comment on Why I Don’t Want Affiliate Fees, Thank You by Shelagh Jones

Shelagh Jones — Fri, 23 Jul 2010 08:39:29 +0000

Kay, I think there is another motivation for using “link cloaking” which is actually what prompted its creation in the first place.

There are many marketers who earn their living by Affiliate Marketing, which is promoting other companies’ products in return for a commission.

They do this by using a link given to them by the owner of the product, which is usually of the form http://www.hiswebsite.com/affiliatename

What was happening was that some customers, having been introduced to a product, for whatever reason did not want the marketer who had done the work in connecting them to that product to receive a commission, so they would go back to the supplier using the link without the /affiliatename suffix.

This denied the marketer his commission, so cloaked links were created.

And in my opinion, this is a perfectly ethical reason for using them.

Of course, like any tool, it can be mis-used, and certainly has been.

But the new rules about declaring when an action is likely to lead to a commission for the marketer mean that we all have to declare that clearly and openly, so the scope for deception is reduced.