Posts related to Small Business
26 April 2013 - All About Improv, Applied Improv, Creativity, Play, Innovation…
Improvisation (also called improv) is a very effective tool for helping people to develop their creativity and thrive in an unpredictable world. I’ve compiled a huge list of resources about improv and applied improv, and more generally about the related topics of creativity, play and innovation, and I’ve decided to share it with the world. For free. Enjoy!
26 March 2013 - How to Write A Media Relase and Influence a Journalist – Part 20
This is Part 20 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.
06 February 2013 - Are Your Customers Delighted?
It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).
05 January 2013 - How To Succeed In Business: Improvise!
In business, you shouldn’t wait until your product or service is perfect before you launch it – you just have get something out there, listen to the feedback, and adjust as you go. That’s a lot like what improvisation performers do.
23 December 2012 - 52 Articles About the ROI of Social Media
Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.
13 September 2012 - Ten Marketing Tips for Businesses Big and Small
Marketing isn’t something you do for two hours a week – EVERYTHING you do and every decision you make in your business has marketing implications, because it affects people’s perceptions, motivations and expectations about your business.
21 August 2012 - Does Bad Marketing Piss You Off? Part 4
I really, I mean vehemently, hate websites with lots of white text on a black background. This is Part 4 in my 4-part video series about bad marketing, in which I share some examples that piss me off.
06 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.