Spotlight on Marketing

This is Part 64 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

I watched a video blog post by Marie Forleo about how to deal with refund requests and unhappy customers. A viewer/reader commented on Marie’s blog: “It’s always better to give your customers what they want. Even if it means NOT getting their money. We’re in business to serve…” Hmmm, I’m not so sure about that.

This is Part 59 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

If you don’t make it easy for me to understand who you are, what you do and what you stand for… that’s bad marketing, and it hurts you.

This is Part 56 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

A list of tips on how to get media coverage (and how not to alienate journalists).

Practical tips on how to write a media release; what to do about photos; who to send your media release to; how to follow up…

This is Part 12 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 53 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

People prefer to do business with people and companies they like, trust and respect. If you provide a professional service, it’s especially important to build that “like, trust and respect” factor. One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that.