Posts related to Small Business
04 June 2015 - Twitter Tips and Resources – Part 87
This is Part 87 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use twitter more effectively, especially for business (and how NOT to use it).
20 April 2015 - Twitter Tips and Resources – Part 86
This is Part 86 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles I’ve come across about how to use twitter more effectively (and how NOT to use it).
24 March 2015 - Twitter Tips and Resources – Part 85
This is Part 85 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
25 November 2014 - A Feel-Good Story About A Cat – And Yes, It’s Relevant For Marketers
When you talk or write about the benefits of your product or service, give specific, concrete, emotion-evoking examples. What do people get to be, do, have and feel as a result of using your product or service? And what would that mean for them?
20 August 2014 - You’re Fascinating! Here’s Why
Learn which communication styles are your most natural strengths, and are most valuable and appealing to others, so that the world sees you at your best. Sally Hogshead, author of “How the World Sees You”, has given me a code that allows me to invite 100 of my friends, followers, subscribers and clients to take her Fascination Advantage® Assessment – for FREE.
05 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
27 February 2014 - Bridging the Gap – Your Marketing Challenge
Do you want to know how to build a bridge between what your audience says they want and what you, as an experienced professional, know they REALLY want, deep down? And would you like to find a graceful, non-hard-sell way to communicate the relevance of what you do?
26 April 2013 - All About Improv, Applied Improv, Creativity, Play, Innovation…
Improvisation (also called improv) is a very effective tool for helping people to develop their creativity and thrive in an unpredictable world. I’ve compiled a huge list of resources about improv and applied improv, and more generally about the related topics of creativity, play and innovation, and I’ve decided to share it with the world. For free. Enjoy!
26 March 2013 - How to Write A Media Release and Influence a Journalist – Part 20
This is Part 20 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.