Spotlight on Marketing

A list of tips on how to get media coverage (and how not to alienate journalists).

Practical tips on how to write a media release; what to do about photos; who to send your media release to; how to follow up…

This is Part 12 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 53 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 11 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 10 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

Not long ago, I sat down and came up with 51 low-cost or no-cost ways to promote your business during a recession. There are enough good ideas here that you should be able to use a good number of them for your business and, as a result, grow your sales and revenue.

This is Part 38 of an ever-growing series of blog posts, each one featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).

This is Part 9 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

This is Part 8 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.