Spotlight on Marketing

Improvisation (also called improv) is a very effective tool for helping people to develop their creativity and thrive in an unpredictable world. I’ve compiled a huge list of resources about improv and applied improv, and more generally about the related topics of creativity, play and innovation, and I’ve decided to share it with the world. For free. Enjoy!

This is Part 20 in an ongoing series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.

It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).

People often ask me why I think it’s a good idea for anyone to learn and practise improvisation, even if they have no intention of ever performing in public. Here are 34 reasons.

In business, you shouldn’t wait until your product or service is perfect before you launch it – you just have get something out there, listen to the feedback, and adjust as you go. That’s a lot like what improvisation performers do.

Here are 52 resources specifically about the ROI of Social Media, and the why and how of measuring it – I’ve read or watched every one of them, and while I don’t necessarily agree with all of them, I do think they’re worth sharing.

I really, I mean vehemently, hate websites with lots of white text on a black background. This is Part 4 in my 4-part video series about bad marketing, in which I share some examples that piss me off.

Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.

Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.

I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So bad marketing really pisses me off. Here’s Part 1 in a series of short videos in which I share some examples of bad marketing.