Spotlight on Marketing

A potential client recently contacted me, asking me to edit her monthly e-newsletter. She proposed that because she has no budget for marketing, she’d pay me for my services by referring others to me. I say pay me AND offer referrals.

I belong to a business organisation in Hong Kong that often presents terrific training seminars for members and non-members. So I always spread the word about their events. But the organisation’s marketing executive told me recently: “…please let us know in advance if you will be promoting [us] and using our web address as we need to monitor this carefully.” Marketing FAIL!