Posts related to Branding
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.
06 February 2013 - Are Your Customers Delighted?
It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).
20 December 2012 - Twitter Tips and Resources – Part 73
This is Part 73 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
21 August 2012 - Does Bad Marketing Piss You Off? Part 4
I really, I mean vehemently, hate websites with lots of white text on a black background. This is Part 4 in my 4-part video series about bad marketing, in which I share some examples that piss me off.
06 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.
23 July 2012 - Does Bad Marketing Piss You Off? Part 2
Don’t you just hate cold calls? I’m Kay Ross, a Hong Kong-based marketing consultant. And more importantly, I’m a customer, just like you. So in this video I have a little rant about bad marketing. This is Part 2 in a 4-part video series.
29 March 2012 - Give ’em Something to Talk About
Once upon a time, marketers spread the word about their products and services by paying for advertising, sending media releases to journalists, blasting out emails, and using their websites to talk AT people. It was all one-way, pushy, disruptive and mostly unwelcome broadcasting. That doesn’t work anymore. “Content Marketing” means creating and using compelling content. It’s about being of service, having a conversation with people, and humanising your brand.
10 February 2012 - Social Media Week Hong Kong – My Recommendations
How can brands, brand managers and marketing folks make the best use of the power of Social Media to share their stories, build tribes and generate measurable results? Several events in Social Media Week Hong Kong (February 13-17, 2012) aim to answer that question.
26 January 2012 - So You Want to Write a Media Release and Influence a Journalist? Part 16
This is Part 16 in a series of blog posts I’ve compiled about how to write effective media releases and pitches, and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want.