Posts related to Branding
24 March 2015 - Twitter Tips and Resources – Part 85
This is Part 85 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
31 December 2014 - Books That Delighted Me in 2014 (And A Few That Didn’t)
Here are some of the books I’ve read, enjoyed and been inspired by in 2014 (they weren’t necessarily published in 2014). In each category, I’ve listed the books in order of my subjective preference. I’ve also listed some books that I wanted to enjoy but found disappointing.
20 August 2014 - You’re Fascinating! Here’s Why
Learn which communication styles are your most natural strengths, and are most valuable and appealing to others, so that the world sees you at your best. Sally Hogshead, author of “How the World Sees You”, has given me a code that allows me to invite 100 of my friends, followers, subscribers and clients to take her Fascination Advantage® Assessment – for FREE.
05 June 2014 - What’s the Point of Marketing?
Why is marketing important? And what’s the point of marketing YOUR business? Deep down, it’s to sell more of your products and services, more often, to more people, preferably at a profit, right?! Just to be clear: I’m not recommending that you sell useless crap, and I’m not advocating mindless, wasteful consumerism.
17 April 2013 - Screw the Media. BE the Media!
“Screw the media. BE the media!” That was the most quotable quote and memorable message by Mark Ragan at the Content Marketing Boot Camp in New York City on February 12.
12 February 2013 - The Story of Content Marketing
Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages. Then marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.
06 February 2013 - Are Your Customers Delighted?
It’s not enough to offer a product or service that’s merely functional. Customers expect a pleasant, even delightful, experience every step of the way. Here are some tips about how to design and offer a consistently excellent user experience (UX).
20 December 2012 - Twitter Tips and Resources – Part 73
This is Part 73 of an ever-growing blog series, with each post featuring links to 10 useful, funny and/or provocative articles/lists/blog posts/videos/sites I’ve come across about how to use twitter more effectively (and how NOT to use it).
21 August 2012 - Does Bad Marketing Piss You Off? Part 4
I really, I mean vehemently, hate websites with lots of white text on a black background. This is Part 4 in my 4-part video series about bad marketing, in which I share some examples that piss me off.
06 August 2012 - Does Bad Marketing Piss You Off? Part 3
Isn’t it annoying when a company’s marketing messages don’t tell you WHAT you want to know, WHEN you want to know it? I’m Kay Ross, a Hong Kong-based marketing consultant. So in this short video I share some annoying examples of bad marketing.