Spotlight on Marketing

About

About Kay

Hi, I’m Kay Ross, a multi-talented Hong Kong-based marketing consultant & coach, editor, copywriter, performer and healer. I was born in Glasgow, Scotland; I grew up in Adelaide, Australia, and I’ve lived in Hong Kong since September 1993.

I’m boldly, fearlessly, passionately opinionated about marketing, customer service, compelling copywriting and good punctuation (apostrophes, hyphens and commas). I help my clients to devise marketing messages and strategies that get bottom-line results. I also teach public and corporate training seminars about marketing and media relations. See the Marketing page on my website.

I also LOVE the performing arts, both watching and participating – I perform stand-up comedy and comedy improvisation, and I sing in a women’s choir (see the Performing page on my website). That’s why I chose to use the word “spotlight” in the name of this blog. After all, marketing is about attracting and retaining people’s attention with a compelling message, isn’t it?

Alongside my passion for marketing and performing, I’m also fascinated by the fields of alternative health and healing, personal/spiritual development and human potential. I’m endlessly curious about people, behaviour, psychology, neuroscience, personal and spiritual growth, and the nature of reality (see the Healing page on my website). So I care about doing marketing with integrity, from the heart, and inspiring you to do the same.

For more information about me, see the Meet Kay page on my website.

About this blog – the rules of the game

I’ve created this blog as a forum for us to share thoughts, opinions, questions and answers.

So I invite you to:

• ask, answer, agree and applaud
• blog and broadcast
• converse, criticise, compliment and congratulate
• debate, declaim, discuss and disagree
• explain, elucidate and entertain
• flatter
• gripe
• harangue
• inform, inspire, instruct and illuminate
• jest
• kowtow
• listen
• mouth off
• nit-pick
• object
• preach, praise and pontificate
• question
• rant, rave, respond and recommend
• share
• theorise
• update and uplift us
• vociferate
• whisper
• xpound upon (yes yes, I know that’s cheating)
• yodel
• zero in on anything to do with marketing

By the way, this blog is moderated (by me). I’m generally pretty tolerant of differing opinions, but what I won’t tolerate on my blog is:

• Foul language
• Porn (or links to it)
• Cruel, hurtful personal attacks on people
• Long tirades and diatribes (keep your blog postings short, please)
• Blatant, hard-sell, pushy, “it’s all about me” messages from “Internet marketing experts” and MLM recruiters (put those messages on your OWN blog, please)
• Bland, boring and wimpy messages

Also, please post messages using your real name. Your user name should NOT be a blatant sales pitch such as “My Amazing Weight Loss Story” or “How I Make $300 A Day Online” or “Cash Advance” - I will treat such messages as spam and I will not publish them. My blog is not a free forum for you to advertise your business - that’s what your own blog is for.

So let’s start the conversation!

Kay Ross