Viagra

The Story of Content Marketing

Posted on 12 February 2013

Once upon a time, business owners and marketers thought the only way to attract customers was by broadcasting pushy, one-way, disruptive, hard-sell marketing messages.And every day, they spent lots of money on advertising, cold calling and spammy email campaigns.


Until one day, thanks to the Internet, the balance of power shifted from the companies to their customers.
And because of this, customers everywhere rose up and declared: “No more pushy marketing!”


And because of this, marketers started using a strategy called Content Marketing, which was all about telling memorable, shareworthy stories to inform, inspire and engage with customers.


Until finally, customers became enthusiastic advocates for the brands they loved.
And ever since then, business owners, marketers and customers have been happy!

(Due credit: This blog post uses The Story Spine, a seven-sentence structure developed by playwright and improviser Kenn Adams.)

 


1 Response to The Story of Content Marketing

  • [...] finally, here’s a related blog post by me, “The Story of Content Marketing”, a simple seven-line story with [...]

  • Leave a Response

    Recent Posts

    Tag Cloud

    "auto-dms on twitter" "content marketing" "corporate storytelling" "Hong Kong" "how to get twitter followers" "how to pitch a blogger" "how to use twitter" "How to write a press release" "media releases" "press releases" "public relations" "social media" "storytelling" "twitter bio" "twitter etiquette" "twitter followers" "twitter for business" "twitter for small business" "twitter mistakes" "twitter tips" "twitter tools" Advertising bad marketing Branding business Copywriting/Editing Customer Service Editing Entrepreneurship Ethics Facebook Grammar hashtags improvisation journalism Marketing media Media Relations PR publicity retweets Selling Small Business Twitter writing

    Meta

    Spotlight on Marketing is proudly powered by WordPress and the SubtleFlux theme.

    Copyright © Spotlight on Marketing.